How can LMS help in better customer retention?
Companies are facing stiff competition in today’s world. Therefore, they are doing their level best to retain customers.
An LMS is of so much help in this regard because it can help deliver the right message to customers i.e. they can be trained about products.
It’s the job of a company to select the proper LMS so that they can also track the performance of customers, whether customers are logging in to the software or not.
When customers are unable to use the product, they lose interest in it. Therefore, the LMS can only resolve their issues in such a situation. They should be easily able to use the LMS to find out what they can’t understand about the product. The customers should find the LMS user intuitive and be able to browse through the content. They can also search archives about any old articles containing the answers. It’s also important that the LMS has a chat messenger integrated with it so that customers can ask someone about their queries. This way, they can have their queries resole quite easily. Moreover, the customers can also get informed about the latest products on time. So, the LMS also acts as a source of advertising.
Many companies also make sure that the LMS is accessible on a mobile phone. So, the customers can get in touch with the training program from anywhere in the world. When customers have access to training from anywhere in the globe, the companies are saved from the hassles of asking customers to come to training conferences. Attending training conferences is such a waste of time for customers.
Moreover, the customers can be given training programs in such a way, that they become comfortable with the product in a gradual way. For example, certificates can be given to customers when they complete FAQ’s and then they can move to Virtual instructor-led training sessions to complete their knowledge of the product.
What are the benefits of customer training?
Content available at a single place
The customers when they imbibe product information through an LMS stay loyal to the product. So, you don’t have to spend too much on marketing to get customers. Companies can also save expenses incurred on the customer service teams. Its because whenever customers have problems with the product, they can refer to the LMS. The customers feel respected in such a situation because the companies have taken the pain to establish simple and always-available support for the customers.
Easy delivery of content
The products which deliver software as a service are continuously changed to offer a better experience. When you are using an LMS, you can mention all the attributes of all the new products on the LMS. The training materials can be changed as and when the need arises. Through the LMS content can be uploaded on websites and social media also. You can also have kiosks in store so that customers can get the best experience using the product.
The customer’s engagement can also be measured on the LMS to find whether they are using it and better modules can be built to improve usage.
This is how an LMS can be used to improve customer product usage rates.