How can an LMS help you stay in touch with customers?
Companies are working hard to win customers these days when the market is so tight due to the pandemic. Companies indeed have to woo customers in several ways. Customer education is one of them. But, indeed, it’s not meant for loyal customers only. It can be for those prospects who are also confused about whether to get your product or not. They get complete knowledge about how your product can have an impact on their lives. The prospects once they register for a free trial become aware of the benefits of products. On the other hand, when the product is a service and you provide contact to customer training library like product videos, the prospects become enlightened about the uses of the product and make the purchase decision.
It’s easier to retain existing customers through an LMS.
It’s because they already believe in the brand. Moreover, there is also a considerable improvement in the product when you get feedback about it. This happens when you ask customers’ questions and then bring out new features that are in sync with what the customer needs. Such open discussions can be done through forums integrated with an LMS established exclusively for your products.
Putting up information about your products on an LMS is also useful because you can record such activity as to who logged in. You can get leads from there.
There are many benefits of advertising or rather informing about a product on an LMS:
When you have a chatbot answering queries for you, you get to know the customer pain points. When chatbots are not able to answer customer queries, a human can answer them. You know what problems customers are finding with the product. You can also contact interested customers through social media and answer their troubles. An LMS can provide real-time support because the customers can access the chat messenger on it all the time to get answers for their problems.
Since the LMS has reporting capabilities, you can know which parts of it have been accessed by the customer. This way, you know which product problems are bothering the customer. This is because that section of the LMS has been accessed the most and has the least bounce rates.
Keep your customers in the loop
You can have a content writing team that can contribute content in terms of how to handle product glitches. This can be sent to the customers through auto mailers with platforms like MailChimp integrated with the LMS. This way, customers won’t have to log into your LMS to find solutions to your problems. They can get solutions delivered to their emails. The customers can know how to fix small problems because they have already subscribed to your newsletter on the LMS. They can also unsubscribe from it when they want.
Answer complaints raised by customers
You can also see which customers are enquiring about the products through the chat messenger. There might be others who are raising complaints about the LMS. Answer these complaints on time so that you get them to use the product efficiently. This way, you can easily retain customers who have problems using the product, especially software. The LMS have a button called “create a ticket” through which you can create complaints and they get stored in the database. But to create such complaints you must have an account on the LMS or the company site.
Elearning companies in US can provide you with an LMS to educate customers and get access to their complaints on time.