How to promote customer training for products?
Customer training is genuinely needed by companies to sell products. Without proper training, customers can’t use products, especially the impeccable software that is getting released into the market every day. The customers have problems using the SaaS products and hence need training videos. Most of these new products are beyond the understanding of customers and they get confused while using them. The entire efforts of the sales team get wasted once customers don’t understand the product after buying it and ask for refunds or they give such word-of-mouth publicity that everyone refuses to buy it.
Benefits of customer training:
Companies should not look at customer training as a way to boost sales; rather they can get a lot of impetus in the market once customers can do something useful with the product. Customer training can make sure they stay with you in the long run even if competitors are providing them with better offerings.
When customers are trained about the product, they can use it effectively. The customers can know how the product will help them solve their needs and they have not wasted their money. When customers are trained, the client support conversations are reduced needing to hire lesser customer support executive staff.
The biggest benefit of customer training is that the customers will opt for a renewal of the subscription and you won’t lose them to new players in the market. Customer training is also a way to advertise and create brand awareness. It ensures that customers get knowledge about the product and its benefits.
Although customers can be given training, it needs to be localized so that users all over the world can understand it. Also, customers can be given certifications after they have completed them.
How to ensure customers sign up for product training?
Well, the biggest hurdle companies can face is how to lure customers into product training. This can be quite challenging if the customers are working professionals and face a lack of time.
Offer credits for training:
The companies can offer customer training credits which means they can get cash for credit. So, whenever they have credits, they can buy a product at a discount. So, the more the training is completed by a customer, the higher the discounts he can earn.
Companies can’t take money for training because it can act as a hindrance to software usage by customers. This is also troublesome in the case of corporate customers because the company needs to fund such training and hence consent from the finance department is required.
When software companies have a great certification it acts as an encouragement for the customer, because they can show it off to their colleagues. So, they take more interest in the content. They can also get better career opportunities if they have such certifications in their resume.
The customers can be sent automated emails about new courses getting launched. The companies can include a small trailer of the course in such an email so that the customers are attracted to it. But the trailer needs to be interesting, so you can ask your elearning vendor to create it who can add all multimedia effects to it. Also, whatever LMS you are using for imparting training to corporate customers, make sure it has a chat option so that if the consumer has problems despite seeing the demo, he can contact you without wasting time. Round-the-clock support by agents is very important.
Webinars can also be used to entice customers. They can get comprehensive information about the product through them. Webinars can be used on a long-term basis to show product demos to customers. They can easily see all the features of the product apart from how it works.
For corporate customer training, it’s extremely important to convince the managers. They will get appraisals once they introduce a new software product in the company which leads to increased employee productivity. Hence, a company must canvass the managers about the importance of the implementation of their software. Moreover, companies can send emails to managers about new training courses becoming available.
Also, every customer does not need in-depth product training. They need shorter videos. If there are customers who need more detailed knowledge of your products, build longer videos for them.
How to track customer training?
Companies can also ensure that they are using CRM software which gives them complete insights into which customers are logging onto the LMS and which are not. This is because if customers are not interested in your products even when you are ready to explain them, they are now using other products.