Ecommerce is becoming a hit in today’s times
In today’s times, Ecommerce is the best way to order goods.
It’s because no one can enter the markets. After all, they are not safe due to the spread of the pandemic.
It will be 30 years for Amazon to have set up its business in 2024.
According to a survey done on them, the retail sector sales were huge in 2020 and were more than 4 trillion dollars by this retail giant. But, now Ecommerce sales are not what they used to be. Since the competition is so huge with so many eCommerce platforms having come up like Flipkart and Myntra, these companies have to work extra hard.
How to woo customers?
Consumers have different needs for a product. That’s, why companies need to customize their approaches. The company should understand the individual needs of customers which can ensure that the marketing efforts are better. Hence, the key to performing better is to use a customer segmentation tool. This implies that the companies must divide customers based on different characteristics like age, gender, financial brackets etc.
Education and the residence of the customers also help in determining their buying choices. The companies can send personalized messages to customers based on such segmentation. Mailchimp has such a segmentation tool and you can create different advertisements based on such it.
Companies have better chances of selling products to older customers. You can always offer them freebies and they are ready to buy products.
These chances are as high as 60-70% with older customers and 5-20% with newer customers. Hence, it’s better to tap into the market of existing customers.
When you want to sell to the existing base of customers, you need to be smarter. You have to make use of psychological hints which can appeal to the sense of customers. You can also use artificial intelligence to know what interests customers and how they can be lured. Companies have been able to collect data from different kinds of sources which include webchats, telephone calls, brick and mortar stores and social media etc. In this case, a contact centre is of unparalleled use to a company. The company can get all the data through various sources of information. Call centres and contact centres indeed provide different kinds of support to customers. Whereas call centres are used to manage customer helplines, contact centres are used to manage all kinds of customer queries including those arising from website email id, chat support. If a customer wants to contact the product owners, they can also do it through the website.
These are the following advantages of using the customer support. The performance of such agents indeed provides real-time support to the customers so that they can understand the different uses of the product. They have a script ready with them so that callers are given ample knowledge of the product. The performance of such agents is also supervised to get the best from them. The assignments of the agents are changed with each other so that they can work in a team. This is how companies are selling to customers.
