Training is an important issue for companies because it can fix so many things for them.
Hence, they need to do competency based upskilling for employees and vendors to get the best productivity for them. The elearning for companies must consider the competencies needed for various jobs. Such reskilling is also needed because digital changes are happening very fast in recent years.
With companies relying on resellers like ecommerce marketplaces and offline retailers to sell their products, they can’t ignore the need for training them.
How to train offline retailers?
These days’ companies are setting up shops in every part of the world to increase their products. Hence, Companies need to ensure that the offline Retailers must know the USP of your product. It’s because when they don’t have an idea about the same, they can’t sell the product.
Persuading customers to buy the product:
A retailer’s job is an extensive job that includes ensuring that the customers are canvassed about the product. When the retailers have not been given proper training, they might not be able to persuade the customers. In that case, the customers can only buy when they have comprehensive knowledge of the product based on their own research.
Sometimes, a retailer’s job includes creating a market from scratch for the products through promotion which can be done after research has been conducted on the product for a particular region. If the customers face any problems with the products stopping them from buying them, it’s the retailers’s job to rectify them through the company.
The companies need to have proper training materials that are shared on the LMS in time, and the learners can access them. They can consult them on time to make sales happen because any lapse on their part can cost the company in terms of a lost deal.
Providing post-sales service:
The elearning for companies must ensure that retailers have a positive attitude toward their work. They can be trained in skills, but showing empathy for customers’ needs is also crucial. Also, they should have a penchant for helping others. Hence Training to have the right attitude is quite pertinent in this regard.
The retailers form a link between the manufacturer/company and the consumer and ensure that the post-sales service of the products is seamless because any glitch not removed in time can affect the brand’s credibility.
With proper assessments included in such elearning for companies’ courses, the trainers can gauge whether training has brought about the necessary change in the attitude of the retailer. The elearning for companies is not an easy job because it has to ensure that various learners are accommodated.
The retailers are also responsible for the packaging of the product.
Hence it must include promotion and merchandising training for store owners and product service training for the other personnel. Role plays can be incorporated to make learners understand how their roles affect the sales and hence how they should carry them.
Therefore the manufacturers must ensure that in their Elearning for companies’ platform, they have sufficient resources for the retailers.
How to impart training for selling products on an ecommerce marketplace?
Companies are now relying on an ecommerce marketplace to get ahead in the market. Some of the businesses can’t afford to have tie-ups with logistics aggregators and payment processors and hence decide to sell their products through an ecommerce marketplace, which charges a monthly fee for their services. These websites have all the arrangements for displaying products. They also ensure products are delivered on time and picked for returns too. However companies need to train their marketing personnel in the following ways for maximising ROI through an ecommerce marketplace:
Choosing an ecommerce marketplace:
Using an ecommerce marketplace is an economic option for businesses because they can’t keep so much stock ready for them all the time. With an ecommerce marketplace to handle all their hassles, the products can be arranged when the order is placed.
The manufacturers need to train the management on how to choose the right kind of ecommerce marketplace for their products. It’s because the marketplace might only be focused on a single product category or even selling products of related categories. They also need to understand how the brand pages are shown on the website because it can affect sales.
But the manufacturers must ensure that their sales team has been trained to handle any customer issues that arise afterward. The manufacturers can use chatbots to help customers with any issues. However, when the customers rely on the sales team and when adequate support is not offered to them after the product has been delivered, they can get irked and don’t order again.
Product assortment on such a marketplace:
The management also needs to decide whether it wants to showcase all its products on an ecommerce marketplace or not. Sometimes, it’s better if high-end products are not shown on an ecommerce website but rather put up for sale on the manufacturer’s website only.
The management of a manufacturer’s brand has to make such product assortment decisions because the customers might form different opinions of the brand. The product assortment also depends on how a digital marketplace is performing in terms of sales. When a manufacturer decides to choose a certain marketplace, it also has to decide whether it’s offering value-added services like digital marketing, including sponsored ads on social media.
For example, whether a certain marketplace is sending out regular email campaigns to potential customers whenever a brand comes out with a new product. So, the management can only make such strategic decisions when it has been trained through e-learning for companies.