The retail companies in the US want sales growth to boost their profits. Since consumers spend so much money on online shopping these days, it’s important to focus on that aspect of business also. This is how they can train retail store workers to get more business
Train the front line workers
It’s true that either you invest money in Ecommerce websites or start training the front-line workers of retail stores so that they are better equipped to handle customers. It requires a lot of dedication to bring customers back to stores because they have become addicted to online shopping because of benefits such as saving time and availability of the latest designs. Designs which are not available in stores are indeed present on the merchant’s website. There is also a lot of crowd in such stores on weekends and national holidays, and everyone does not have the patience to put up with the long queues outside trial rooms.
It’s better that hence customers are incentivized with good staff behavior to come to your store. The staff must be at their politest best and customers must be helped with sizes. They should also know sizes like whether a product is available in a certain dimension or not. They can check so, by going through the inventory database with the product ID. For this retail elearning is needed for them to operate such software.
The best quality about such retail elearning is that the staff can study the material when they are free and there are no customers in the store.
Retail elearning is also important because customers are no longer aware of fashion trends.Socializing has almost stopped due to the pandemic and hence customers look upto social media like Instagram for taking fashion inspirations from supermodels or influencers. Retail stores have now employed new marketing tactics such as having a giveaway on festive holidays.
However, for this, a retail brand needs to have a website so that registered customers can get emails about such discount offers. The customers can even click on the Instagram page link mentioned in such an email and like an outfit displayed there. If they are keen to buy something they will take its screenshot and find it out if it’s currently being sold online or offline through chat messengers available on social media. The employees must be trained to handle such queries by taking customers’ data, informing them about the price, etc.
There can be in-store events such as an influencer visiting the store. But again such visits have to be advertised. When such Instagram influencers promote your brand on their social media handles, you can attract the right target audience. But again retail elearning is important for the employees to know which influencer to connect with depending on her followers.
Employees should also know how to ask that person to send shoutouts about the event on her social media handle so that her followers visit the store. Again, the retail store employees must know how to send emails about their visit to their customers.
Instagram ads are also useful because people are hooked up to this website and when they see sponsored ads in their feeds, they click on them. But again, retail store employees must know which designs to showcase in such ads. Measuring the ROI of such ads is also pertinent to check whether any leads are being generated and the company’s money is going in the right direction.
The employees can make sure that their website is registered on different search engines and can opt for Google Paid aids. However, again elearning can make them proficient in digital marketing.
Google Business listing makes you accessible
Your business should be listed on Google My Business with proper contact numbers, directions, and a website available. If someone does not get proper results because your business is not listed on there, they don’t know how to contact you. You can also ask customers to rate your products so that others can benefit from honest feedback.
When customers visit Ecommerce websites, they always add some products to their wish list. Reminder ads should be used for getting them to buy such products through sponsored ads on the websites visited by them.