Tag: elearning companies

18 Mar 2021
elearning companies

Common myths about elearning courses and modern-day learners 

Elearning companies are devising new ways to attract audience attention.

But some myths need to be cleared about these modules.These myths are as follows:

Myth No.1:Brain games boost short term memory 

Brain games are quite popular among learners. It’s because it is believed that they are good at enhancing someone’s short term memory. People can play these games, but that won’t increase your short term memory. If you want to become better at doing what you do, you should try doing that task after repeated time intervals. So if you enjoy playing games, you can do them but they won’t boost your short memory. 

Myth No.2:Evaluations measure how the elearning will improve the performance at work

The elearning companies want to measure the response of their learners to the elearning course. For this purpose, they are shown the smile sheets. But, although the survey results can be in favour of the elearning course, it does not mean that the learner’s performance at the job will improve. 

Sometimes, the evaluations are also poorly designed. The results of such evaluations depend on who cared to answer them. If someone has liked the course, but fail to respond to the evaluation, then you won’t know. All the learners may not answer the evaluation. Only a minority do. So, the results don’t provide any useful information. 

At the time of answering such evaluations, the learners don’t know how they will apply the information gained through elearning on the job. Therefore, we can’t say, whether the elearning training was useful or not. 

Instead of trying to judge the elearning outcome right after completion of the course, the performance of learners should be measured after some time. Their performance modifications can be measured to know how much information they have retained from the elearning module. 

Myth No.3:It is the same thing as completing a course as learning from it 

Completing the course is not the same as learning something from it. The myth about elearning is that once learners have completed the course they have learnt something. It’s not true because although it is easy to measure how much time, the learners spent on the course through SCORM metrics and whether they have completed the course, they might not learn anything. Therefore, SCORM metrics are not important indicators of how much learners have learnt. Learners must imbibe something useful from the course and for that it has effective. 

Myth No.4:Any interactivity in the module would do

An elearning course must have interactivities planned properly to make learners interested in the course. You can’t have frivolous games in the elearning content like graphical hoops to make sure that the learners take interest in the content. Participating in such games won’t make learners recall the content and remember it. So, there should be intelligent games included in elearning such as scenario-based learning which makes learners apply the knowledge of the module. Through such games, they become thorough with the module. 

Myth No.5:Graphics keep learners hooked upto the course 

An elearning course must have a clear navigation design. It’s not important to put too many efforts into graphic design so that learners are unable to understand how to move through it. If the learners can’t figure out how to navigate the course, they can leave it midway leading to a waste of resources. 

Even the use of fonts, font size and colours is important in this regard. Too much animation in the course with complex fonts can make learners lose interest.  

Myth No.6:Modern learners don’t like to read

It’s a myth that modern learners don’t like to read the content. According to a survey done by Pew Research, a large percentage of adults have read some book in the last year. Millennials also go to a public library to read books. So, if your elearning material is not getting the response from Millenials as it should, it’s because the content is not important for them or it already includes content known by them. It is not because they dislike reading. 

So, the content should just include the core, to encourage reading. Any other details should be included in the form of supplemental resources in the content to be consulted by the readers if desired. 

So, elearning companies should get rid of these myths while designing a course. 


17 Mar 2021
elearning companies

How can elearning companies create a human-centered design?

Elearning companies are now focusing on creating elearning as per the user’s approach.

These are the following steps that make sure human beings are at the centre of an elearning design approach:

Delve into the market

Elearning companies are now focusing on creating such courses from the perspective of learners. It’s better to go into the market and know what are the learning requirements. For example, if you have to create a compliance course, then its important to know what are the requirements for compliance. It’s because these need to be taught to the learner. Apart from that, the learner should also be made aware of the penalties for non-compliance.

After you have studied the requirements of the course, you need to consult the company. You need to review their online training and whether it has generated any results. You also need to know their division of employees and how much they know about compliance. You need to create the objectives of the course. The essence is to comprehend the target audience so that the course fulfils its needs.

Create a framework

Whatever information you have collected about the clients, it’s better to brainstorm on them. For example, you can get information about how learners will use the course. Whether they are in a business that requires a lot of movement? If that’s so then the online training material should be accessible on devices, like tablets and smartphones. The course should also be accessible without internet access for workers who don’t have Wi-Fi.

Does the organization have branches in different cities? If that’s so, then the elearning course should be available in different languages. This means you have to upload the translated course to the LMS. You must have interviewed a lot of people while designing the course. Their requirements must also be included in the course. This is how the human-centered approach to instructional design must work.

Have a prototype for the course

There must be a prototype. When you have a tangible design, you know what the mistakes are and how you can alter them. For example, there can be a wireframe created for the course or a storyboard drawn on paper. It could help with the designing part of the course.

For example, when you are designing a compliance course, it’s better to have case studies.

After the prototype has been designed, you get a fair idea of the skill sets needed by you and to whom would you like to contribute to the course.

Testing for the prototype

When you have not designed anything, you should still have something to demonstrate to your co-workers. There should be testing done for the prototype. There should be a testing group for the prototype. They can guide you to what’s lacking in the prototype. If they don’t appreciate the design, there need to be changes in the prototype. It’s better to make alterations at this stage rather than later when the design has been developed. Although the comments of the testing team can be harsh, they have to be taken into consideration.

Execute the prototype

Once the prototype has been finalized, its easier to create a design. You can now delegate roles because you have come up with a workflow. You can also ask users to review your elearning design so that they can offer suggestions and the course can be tweaked.

So, this is how elearning companies can create a human-centered elearning module.


16 Mar 2021
Elearning companies

What should an organization opt for, custom-made modules or off-the-shelf courses?

Elearning companies have to make an impact on the target audience with their work. There is a higher impact on the learners when the content is taught interestingly. Then, it has a better impact on users.

Therefore, custom-made content is quite useful and elearning companies come into the picture because courses have to be developed specifically for every client.

This can be explained with the help of a situation. Suppose A is a retail bank. It needs to prepare an elearning module for its employees for how to handle KYC( Know your customer ) situations. Similarly, B is also a financial institution that needs content for the same purpose. Now, they approach one of the elearning companies P to create this content for them.

P provides them with 2 options, either, it should prepare a custom-made module for them or give them what it already has with it, an off-the-shelf course. An off-the-shelf course is not specific to the industry, it has prepared for previous clients or to be sold to a mass audience by the elearning company.

There are differences between the modules. In the case of the 1st module, which is custom made, A and B will get different modules. These modules will be replete with their industry-specific scenarios.

They can also get added other details to their modules as and when they consider necessary.

Although the KYC modules for these specific clients prepared by P will be different, there will be the same technical knowledge contained in them i.e. how to handle the KYC process. The module for bank A will have the KYC process details when customers come to it to get home and vehicle loans.

There are many reasons why a client should choose a custom-made course for their learners. These are the advantages of such a course:

Branding is easier

When you have custom-made modules, it becomes easier to brand yourself. It is because the colours of the characters are suited to the company’s logo colours and every slide in the video features the company logo.

Easier to use

Bespoke modules are designed as per a client’s needs. So, the user interface is also designed upon what the learners would find easy to use. Such kind of user interface can be designed when the elearning company has brainstormed with the client’s target audience. Thus, it knows how they are likely to use the module. The bespoke module is often tested with the target audience and any corrections are made if required.

Easier narration

Such modules have voice recorded for them by a preferred voice-over artist chosen by the target audience. So, such a bespoke elearning module does not have a voiceover in the form of machine voice with accents not understandable by the target audience.

Better storyboarding

Such bespoke modules have Instructional designers of the company prepare a special storyboard for them. The storyboard gets inputs from subject matter experts and specialists in the client’s company so, that makes sure that the video delivers a preferred experience.

Cost control

It is also an important feature of bespoke modules that they are designed as per the budget mentioned by the client. On the other hand, off-the-shelf courses have a fixed cost. The client can be just offered a discount on them.

This is how bespoke or custom-made modules hold an advantage over off-the-shelf courses.


04 Mar 2021
elearning companies

What are the possible challenges before elearning companies?

There is an unprecedented demand in elearning now, due to the Covid19 pandemic. Elearning companies are facing a surge in work. But there are also challenges that these companies are facing.

How to get original content?

Businesses are focusing on providing elearning training because employees are working remotely. They can’t be signed on for bespoke courses. But there are problems such as how to create the content needed for such elearning purposes. Although there are graphic designers and developers available with elearning companies, when a client wants human characters in the footage it becomes a problem. However, it can’t be a problem if a client is willing to provide the content or the elearning company has to rely on online content. But the online content has to be used carefully because copyright restrictions are there.

You also can’t use images available on Google Images because there can be copyright problems. Such images have to be changed with the aid of graphic designers. Some images are free-to-use but they also require crediting the owner.

So, the graphic designers in elearning companies have a lot of work on their hands now which includes editing online images and creating new images if possible.

Shooting raster images is not possible because of lockdown. Graphic designers need creative ideas on how to change an already existing image.

A better solution to this problem is to get the material from photo libraries. But make sure that even if you purchasing photos without any cost, you can make use of them on a commercial basis.

Another problem with the small elearning companies is that they don’t have employees permanently. They have freelancers allotted for different purposes. Contracts should have been signed by freelancers for having no ownership of the work created by them and delegating such rights to the elearning company after payment. Without a written agreement in place, a freelancer will retain ownership of his work and ask for more money later on claiming that he has the copyright.

When payments are delayed by clients

The developers can also feel agitated once their payments are dependent on getting milestones. This is not an encouraging situation for developers because they have committed a lot of time and money to develop the elearning module. Hence when the clients refuse to release payments because of certain issues, the elearning provider must still be willing to release payments. The elearning provider must be willing to pay the developers for the extra time devoted to a last-minute change in requirements. The developers must have a rate card prepared for any such extra time.

This is how elearning companies can tackle the various challenges faced by them. 

03 Mar 2021
elearning companies

How can elearning companies generate leads through digital marketing?

Elearning is in a lot of demand now.

But the elearning companies are also facing stiff competition.

How to get the highest number of targeted customers for your business? Digital marketing is the best way to get leads for your business.

Content strategy

The best way to do such marketing is to create useful content. However, when you have features enabled such as tracking through Google Analytics, you can get to know which pages are getting the most traffic. Hence, your content strategy can be created optimally this way. With the right kind of content, you can get the attention of the target audience because they come to your website to read something viable for them.

Make sure that you add content to your website through blog posts. Also, ask readers to share their details in an email form. You can also contribute guest posts on other useful elearning blogs. Include your backlinks in such blogs to make sure that your target audience clicks on them. This only happens when your content is found to be worthy. When you have backlinks from other websites, you can also boost your google search engine rankings.

Shareability of content

Make sure that you share your content everywhere. This creates important backlinks to your website. You can also get a good audience from sites such as Facebook because this is one of the most useful websites. Slideshare is also a good website to share PowerPoint presentations about the work done so far. There are online elearning directories where you can share your content. These sites have elearning buyers looking for work. When you post your content in elearning communities, you can also get insights on how to improve your work.


It’s also useful because such strategies make sure that your website is on top of the search engine results when the users search for keywords such as elearning. This makes sure the best traffic comes to your website. Make sure that your PPC campaigns are direct and urge the readers to take action.

Marketing through emails

Email marketing can also be a good way to get new leads. You can inform them about the business through your emails. But make sure that the content is delivered to the correct target audience. You will have to get prospects for this purpose. You can also make sure that you have to get leads from an industry website that has a lot of people looking there for elearning companies. They can sell you the leads and you can send your emails to them.


Webinars are also an interesting way to get a target audience. Make sure that you post information about such webinars on your Facebook page. Apart from that, the registration process can make sure that you get hold of prospects. You can get elearning experts in your company to speak at such events.

This is how elearning companies can build their leads and get business.


03 Feb 2021
Elearning companies

What can elearning companies do to make a course gets many takers?

Elearning has become the mainstay of education these days.

But as all the elearning companies are confounded, how to make the course successful?

It’s important that for you to make your course successful, you must know what the audience desires. You must delve into the needs of the audience when you decide to design a course. You should be acquainted with what are their attributes, how they like to learn etc. You should know their desires from their course and only then you can satisfy them.

The following questions will help in knowing your audience better:

Do some researches before you start working on the course

Do you know what an elearning course author is scared of? It happens when he has spent so much time in generating a course, but no one wants to take it. That’s why it is important to do some research so that there is some demand.

  • Some research about the subject of your choice is required.
  • Do people talk about the course? This implies that they have a true requirement for it.
  • Are people curious to know about the topic?
  • Whether there is any kind of knowledge gap, which the competition cannot provide for.

If all the questions given above have affirmative answers, then you must develop the course because it will get many buyers.

Make sure that there are learning goals

The second way to find whether a course is taken by the elearning buyers is to establish some lucid learning objectives. This will make sure that the buyers can understand the course better.

The learning objectives should be mentioned at the start of the course so that the buyers have a coherent comprehension of what they are getting into at the beginning only.

Setting up the learning objectives is very important because the learners can know the learning goals.

Make sure that the course is interesting

The course should be made more interesting. An interesting course can have many learners depending on how the course is designed. With a boring course, learners don’t finish the course because they lose their patience.

What are the benefits of making an elearning course interesting?

  • It increases response
  • It makes sure learners remember the most of what they have gone through in the course.
  • Learners are persuaded more to finish the course

There are many ways in which a course can be made more interesting which include use of graphics and video to make sure learners have understood the complex concepts. Apart from that, there can be the use of interactions like drag and drop which can be used to retain the interest of the audience after they have gone through some text.

Make sure that the course has small parts

There should be organized information in the course. If you try to include too much information in the course, learners can leave the course in the middle bombarded with such information. It is because human beings don’t have much time to go through so much information. It’s better to segregate the course into small parts so that human beings can go through them easily.

A single part should not require a human being more than 8 seconds to go through. You can also include quizzes after some time so that learners can enjoy the course too apart from grasping information.

So this is how elearning companies can make courses more interesting for the learners.


02 Feb 2021
Elearning companies

Elearning companies should use visuals carefully in elearning 

Elearning companies have to be sure how to use visuals in their courses.

It’s because when not used properly, visuals can deviate the readers from the main topic. Thus, in that case, the use of visuals seems completely unnecessary. The purpose of using visuals in any elearning design is to make sure that the learners get an idea about the topic through it.

Controversial Images

Images help you with learning. It’s because an image can convey a thousand words. Therefore, when using images, you need to be sure, who the target audience is. It helps in conveying the correct information. The elearning author should refrain from the use of controversial images. That’s why it’s important to do some research on controversial topics. And that can only be found out when you have knowledge about the target audience and what affects them.

You can learn about offensive topics to a target audience when you have conducted some research about them.

Unrecognizable fonts

Elearning authors are fond of using old school fonts to attract the reader. Such fonts make the course look more refined. However, the learners might have trouble deciphering such fonts and this may pose a bottleneck to their pursuance of the course. The learners can’t spend 30 seconds on understanding what is written. The elearning course can’t be made into a tough labyrinth through such fonts. Thus, the fonts should be easy for users to interpret.

There are two kinds of fonts; one is the Serif font, where all the finishes of a letter have stems. This is a decorative font and can be used for headlines in the course material. But sometimes, using too complex versions of this font can have problems. Palantino is an example of a serif font. Sans serif is the second category of fonts where all the endpoints of a letter don’t have stems. Arial is a sans-serif font. It has been shown that Sans-serif fonts have better readability than Serif fonts.

Apart from that, you should also refrain from using too many font styles in the same course. This can be confusing for the reader.

Excessive Navigation Icons

Navigation icons are useful for learners and ensure that they can get in the right direction. Therefore, when they are confused, readers can find their way through these icons. But there should not be too many navigation icons so that the readers have a problem choosing which one to click to find the right path. Navigation icons which can’t be interpreted are another problem. It’s because when the users can’t understand the icons, how are they supposed to click the right one.

Use of graphs

Graphs are also quite useful for learners because they help them imbibe information. But having complex graphs in the elearning modules is another problem. These graphs may be tough for users to decipher. Apart from that, relaying all the information through the graphs is also another complex issue. The elearning author must not have more than three-four graphs in every module.

This is how visuals can be used carefully in the elearning module by the elearning companies.


01 Feb 2021
elearning companies

How can elearning companies choose an authoring tool?

Elearning companies have to make some selections before they decide to get an authoring tool.

Well there are some points on which such authoring tools can be compared

Hosting of the authoring tool 

Where is the authoring tool hosted? Is it hosted on the cloud so that you can access it from anywhere? Or you are going to install it on your local server so that everyone in the office can work on it. You should also make sure that the elearning tool is compliant with the specifications of your local PC’s so that there are no compatibility issues.

For example, there can be compatibility issues when you already have an LMS and you need a SCORM authoring tool that can go with the same.

SCORM stands for the shareable content object reference model. It includes standards as to how communication will happen between a client-side computer accessing the server where the elearning authoring tool is hosted. However, such communications happen through an LMS. 

Support for multimedia 

Modern learners want multimedia to be a part of their learning experience. Therefore, the elearning tool must have support for multimedia which can ensure that the created elearning content is interesting for the learners. There should be support for creating simulations, games like drag and drop etc which can ensure that the learner grabs the maximum knowledge from the elearning video. Also, you must be able to import audio sound into the video by recording it. This can make sure you can have a full-fledged video experience. 

Presence of stock assets 

There are many stock assets in elearning tools. Such stock assets include character images etc. This way you can compare how one elearning tool is better than the other. There are also various emotions of the character included in the elearning tool. So, you have to check whether the elearning tool only has some images or whether you have the option to expand the usability of the tool by purchasing more assets. There are also sound clips added in some authoring tools. So, these assets can help you consider why you should choose one authoring tool over another. 

Support of vendors of elearning 

What kind of support is provided by the seller of the elearning solution. The software provider has to ensure that there must be availability 24/7 via phone. Apart from that, there should be video demos so that users don’t have any trouble in using the elearning tool to develop the course. There should also be a website or a forum where the queries of users are answered. This is only possible when the authoring tool has many users to answer on the forum or when the service associates of the vendor answer the questions. Another possibility is that the software buyers must be able to log on to the website and get their queries answered through a live chat. There can also be technical documentation made available to the users when they get the product.

This is how elearning companies can make decisions about whether they must get one elearning tool rather than another.


29 Jan 2021
elearning companies

How can project leaders help elearning companies? 

Elearning companies have a hard time preparing the modules but it gets easy when the services of various kinds of project leaders are taken. 

There has been cooperation between different kinds of people involved in the project including subject matter experts, graphic designers, instructional designers and even software developers. They have to work together to do a large number of jobs. 

Once the production process is not completed clearly, the elearning project may not go as scheduled. There can be an enhancement of costs if the deliverable is not provided to the client on time. So what are some of the precautions elearning companies can take to make sure that everything goes on as intended? 

  • Don’t get obsessed with technology 

There has to be no obsession with technology. It’s true that sometimes, developers might get fixated on using a particular kind of technology. But that should not happen. The focus must be on delivering the right kind of solution, suited to the client’s needs. After coming up with a storyboard, technology needs to be decided that is best for those needs.  

  • Making a list of project-based requirements 

Another way to have a result-oriented project is to make sure that you have an understanding of what is to be attained i.e. the end goal. Then, you need to decide about the various tasks that need to be part of the end-goal. 

So, several analyses need to be conducted before you arrive at this end goal

Analysis of needs 

The purpose of this analysis is knowing what knowledge should be imparted to the learners. How must this elearning course affect the knowledge and the working calibre of these people? 

Analysis of users 

You must know who is going to watch this course. What is known by them so that the elearning course further develops on this knowledge. How will they watch the course, on mobiles or their desktop PC? 

Technology-based analysis

This analysis needs to decide upon the technical tools which should be used for developing the course. Its because every authoring tool has a cost apart from the various resources required. The elearning company has to choose the resources based on what experience they have. 

Analysis of resources

What must be the time devoted to the project? Is there availability of any content which can be used for this project? 

  • ID’s have their vision and software engineers, their own

Elearning projects make the best use of software development and instructional design. The ID’s have been trained to fulfil the academic goals with their learning experiences. That’s true because they develop a storyboard based on what needs to be taught to the learners. But they may not be aware of the technology which is required to execute the storyboard.

On the other hand, Software developers have a background in engineering. They are there to make sure that the vision of the ID’s is executed as closely as possible. They are aware of all the technical tools. They can do the execution of software-related needs into correct coding. 


However, this kind of duality in the work can pose a problem. Both these approaches need to be brought together to enable the best in elearning development. Project leaders make sure that the gaps in these two approaches are closed. 

Well, these are some of the tips for elearning companies to execute their projects successfully. 

















29 Jan 2021
performance evaluation by elearning companies

How can performance improvement help in elearning?

Much of the training today is focused on better learning of employees. This implies that elearning has to be personalised. But personalisation has to be done carefully. So how can you improve the performance of employees so that better outcomes are attained?

What is performance improvement?

The diagnostic data can make sure that the learning and development workforce of the company or the elearning companies knows how a certain training asset has been performing.

They get to know whether the training material developed by them is making employees strive hard towards business strategy. Then, such data which has been gathered towards performance evaluation of employees can be used for designing elearning. When simulations are used to train employees, any data that is gathered can be used to make sure that the learning experience is personal for employees. When you have the perfect design principles with you based on such data, you can have a good learning experience.

What are diagnostics for performance improvement?

For performance evaluation, one of the measures used is confidence reports given by the employees. It’s not so tough to measure how the confidence of an employee has boosted after elearning. He can be given questions about his understanding of different concepts related to the elearning. For subjective assessments, a Likert scale is used. A Likert scale consists of how much an individual is in the agreement or opposed to something. The individual is supposed to show his agreement or opposition on a 5-7 point rating meter. Likert scale can also be used to measure other kinds of subjective concepts such as frequency, quality and likelihood.

Objective assessments are also given to employees to see what they have learnt. These assessments can be in the form of MCQ’s. But this does not inform how well the employees will perform after their training has ended. However, for creating such assessment some kind of advanced training technology is required.

When the diagonistics are used in the organisation, the elearning can be personalised leading to the following advantages:

Making sure learning is as per business objectives 

Diagnostics can be used to measure how well the knowledge has developed which is useful for affecting important on-the-job behaviour. To move a step ahead, the company can create experimental conditions to check what is the effect of different training materials on employee’s work performance. This is how diagnostics help.

Making sure learning is as per employees’ weaknesses 

It’s important to check that the diagnostics for performance improvement are applied. When you can modify learning experience through the diagnostics data, you can create perfect learning experiences for those areas which employees have problems.

Give data to managers and coaches to provide guidance 

Diagnostics of learning materials are quite useful for managers. Its because they can know which content needs reinforcement for employees because they are weak in such areas.

Improve elearning assets 

When data is gathered about how successful the training has been, its success rates, the L&D team gets to learn about how effective are certain learning assets. Then those training assets can be modified to ensure that the learning experience is made better for recruits.

Assess training return on investment 

The evaluation of the performance-based training makes sure that the business metrics are measured. These metrics are important for any kind of management leaders. Such metrics are time and money meaning that the employees should be able to devote less time to jobs and yet achieve the same efficiency. So, KPI(Key performance indicator) improvement should be a target of elearning. It measures how effectively business objectives are attained.

The performance improvement diagnostic behaviour from elearning and what kind of work performance supports them. However, you should select between elearning companies to get better improvement in performance after the learning has been delivered.


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DSLR stands for Digital single-lens reflex camera. It has a digital imaging sensor. In this kind of camera, the captured image can be viewed in the viewfinder when the shutter button is pressed. Its shown through the main lens rather than through a secondary lens, so the user knows what has been captured. 

He was a German psychologist who is known for discovering the forgetting curve. According to this curve, the biggest decline in memory happens within 20 minutes, and then 1 hour. 

Know your customer is a process carried out by banks through which they verify the identity of the customer. It includes checking the biometrics and identification documents of the customer including his/her utility bills.