Tag: elearning companies

03 Feb 2021
Elearning companies

What can elearning companies do to make a course gets many takers?

Elearning has become the mainstay of education these days.

But as all the elearning companies are confounded, how to make the course successful?

It’s important that for you to make your course successful, you must know what the audience desires. You must delve into the needs of the audience when you decide to design a course. You should be acquainted with what are their attributes, how they like to learn etc. You should know their desires from their course and only then you can satisfy them.

The following questions will help in knowing your audience better:

Do some researches before you start working on the course

Do you know what an elearning course author is scared of? It happens when he has spent so much time in generating a course, but no one wants to take it. That’s why it is important to do some research so that there is some demand.

  • Some research about the subject of your choice is required.
  • Do people talk about the course? This implies that they have a true requirement for it.
  • Are people curious to know about the topic?
  • Whether there is any kind of knowledge gap, which the competition cannot provide for.

If all the questions given above have affirmative answers, then you must develop the course because it will get many buyers.

Make sure that there are learning goals

The second way to find whether a course is taken by the elearning buyers is to establish some lucid learning objectives. This will make sure that the buyers can understand the course better.

The learning objectives should be mentioned at the start of the course so that the buyers have a coherent comprehension of what they are getting into at the beginning only.

Setting up the learning objectives is very important because the learners can know the learning goals.

Make sure that the course is interesting

The course should be made more interesting. An interesting course can have many learners depending on how the course is designed. With a boring course, learners don’t finish the course because they lose their patience.

What are the benefits of making an elearning course interesting?

  • It increases response
  • It makes sure learners remember the most of what they have gone through in the course.
  • Learners are persuaded more to finish the course

There are many ways in which a course can be made more interesting which include use of graphics and video to make sure learners have understood the complex concepts. Apart from that, there can be the use of interactions like drag and drop which can be used to retain the interest of the audience after they have gone through some text.

Make sure that the course has small parts

There should be organized information in the course. If you try to include too much information in the course, learners can leave the course in the middle bombarded with such information. It is because human beings don’t have much time to go through so much information. It’s better to segregate the course into small parts so that human beings can go through them easily.

A single part should not require a human being more than 8 seconds to go through. You can also include quizzes after some time so that learners can enjoy the course too apart from grasping information.

So this is how elearning companies can make courses more interesting for the learners.


02 Feb 2021
Elearning companies

Elearning companies should use visuals carefully in elearning 

Elearning companies have to be sure how to use visuals in their courses.

It’s because when not used properly, visuals can deviate the readers from the main topic. Thus, in that case, the use of visuals seems completely unnecessary. The purpose of using visuals in any elearning design is to make sure that the learners get an idea about the topic through it.

Controversial Images

Images help you with learning. It’s because an image can convey a thousand words. Therefore, when using images, you need to be sure, who the target audience is. It helps in conveying the correct information. The elearning author should refrain from the use of controversial images. That’s why it’s important to do some research on controversial topics. And that can only be found out when you have knowledge about the target audience and what affects them.

You can learn about offensive topics to a target audience when you have conducted some research about them.

Unrecognizable fonts

Elearning authors are fond of using old school fonts to attract the reader. Such fonts make the course look more refined. However, the learners might have trouble deciphering such fonts and this may pose a bottleneck to their pursuance of the course. The learners can’t spend 30 seconds on understanding what is written. The elearning course can’t be made into a tough labyrinth through such fonts. Thus, the fonts should be easy for users to interpret.

There are two kinds of fonts; one is the Serif font, where all the finishes of a letter have stems. This is a decorative font and can be used for headlines in the course material. But sometimes, using too complex versions of this font can have problems. Palantino is an example of a serif font. Sans serif is the second category of fonts where all the endpoints of a letter don’t have stems. Arial is a sans-serif font. It has been shown that Sans-serif fonts have better readability than Serif fonts.

Apart from that, you should also refrain from using too many font styles in the same course. This can be confusing for the reader.

Excessive Navigation Icons

Navigation icons are useful for learners and ensure that they can get in the right direction. Therefore, when they are confused, readers can find their way through these icons. But there should not be too many navigation icons so that the readers have a problem choosing which one to click to find the right path. Navigation icons which can’t be interpreted are another problem. It’s because when the users can’t understand the icons, how are they supposed to click the right one.

Use of graphs

Graphs are also quite useful for learners because they help them imbibe information. But having complex graphs in the elearning modules is another problem. These graphs may be tough for users to decipher. Apart from that, relaying all the information through the graphs is also another complex issue. The elearning author must not have more than three-four graphs in every module.

This is how visuals can be used carefully in the elearning module by the elearning companies.


01 Feb 2021
elearning companies

How can elearning companies choose an authoring tool?

Elearning companies have to make some selections before they decide to get an authoring tool.

Well there are some points on which such authoring tools can be compared

Hosting of the authoring tool 

Where is the authoring tool hosted? Is it hosted on the cloud so that you can access it from anywhere? Or you are going to install it on your local server so that everyone in the office can work on it. You should also make sure that the elearning tool is compliant with the specifications of your local PC’s so that there are no compatibility issues.

For example, there can be compatibility issues when you already have an LMS and you need a SCORM authoring tool that can go with the same.

SCORM stands for the shareable content object reference model. It includes standards as to how communication will happen between a client-side computer accessing the server where the elearning authoring tool is hosted. However, such communications happen through an LMS. 

Support for multimedia 

Modern learners want multimedia to be a part of their learning experience. Therefore, the elearning tool must have support for multimedia which can ensure that the created elearning content is interesting for the learners. There should be support for creating simulations, games like drag and drop etc which can ensure that the learner grabs the maximum knowledge from the elearning video. Also, you must be able to import audio sound into the video by recording it. This can make sure you can have a full-fledged video experience. 

Presence of stock assets 

There are many stock assets in elearning tools. Such stock assets include character images etc. This way you can compare how one elearning tool is better than the other. There are also various emotions of the character included in the elearning tool. So, you have to check whether the elearning tool only has some images or whether you have the option to expand the usability of the tool by purchasing more assets. There are also sound clips added in some authoring tools. So, these assets can help you consider why you should choose one authoring tool over another. 

Support of vendors of elearning 

What kind of support is provided by the seller of the elearning solution. The software provider has to ensure that there must be availability 24/7 via phone. Apart from that, there should be video demos so that users don’t have any trouble in using the elearning tool to develop the course. There should also be a website or a forum where the queries of users are answered. This is only possible when the authoring tool has many users to answer on the forum or when the service associates of the vendor answer the questions. Another possibility is that the software buyers must be able to log on to the website and get their queries answered through a live chat. There can also be technical documentation made available to the users when they get the product.

This is how elearning companies can make decisions about whether they must get one elearning tool rather than another.


29 Jan 2021
elearning companies

How can project leaders help elearning companies? 

Elearning companies have a hard time preparing the modules but it gets easy when the services of various kinds of project leaders are taken. 

There has been cooperation between different kinds of people involved in the project including subject matter experts, graphic designers, instructional designers and even software developers. They have to work together to do a large number of jobs. 

Once the production process is not completed clearly, the elearning project may not go as scheduled. There can be an enhancement of costs if the deliverable is not provided to the client on time. So what are some of the precautions elearning companies can take to make sure that everything goes on as intended? 

  • Don’t get obsessed with technology 

There has to be no obsession with technology. It’s true that sometimes, developers might get fixated on using a particular kind of technology. But that should not happen. The focus must be on delivering the right kind of solution, suited to the client’s needs. After coming up with a storyboard, technology needs to be decided that is best for those needs.  

  • Making a list of project-based requirements 

Another way to have a result-oriented project is to make sure that you have an understanding of what is to be attained i.e. the end goal. Then, you need to decide about the various tasks that need to be part of the end-goal. 

So, several analyses need to be conducted before you arrive at this end goal

Analysis of needs 

The purpose of this analysis is knowing what knowledge should be imparted to the learners. How must this elearning course affect the knowledge and the working calibre of these people? 

Analysis of users 

You must know who is going to watch this course. What is known by them so that the elearning course further develops on this knowledge. How will they watch the course, on mobiles or their desktop PC? 

Technology-based analysis

This analysis needs to decide upon the technical tools which should be used for developing the course. Its because every authoring tool has a cost apart from the various resources required. The elearning company has to choose the resources based on what experience they have. 

Analysis of resources

What must be the time devoted to the project? Is there availability of any content which can be used for this project? 

  • ID’s have their vision and software engineers, their own

Elearning projects make the best use of software development and instructional design. The ID’s have been trained to fulfil the academic goals with their learning experiences. That’s true because they develop a storyboard based on what needs to be taught to the learners. But they may not be aware of the technology which is required to execute the storyboard.

On the other hand, Software developers have a background in engineering. They are there to make sure that the vision of the ID’s is executed as closely as possible. They are aware of all the technical tools. They can do the execution of software-related needs into correct coding. 


However, this kind of duality in the work can pose a problem. Both these approaches need to be brought together to enable the best in elearning development. Project leaders make sure that the gaps in these two approaches are closed. 

Well, these are some of the tips for elearning companies to execute their projects successfully. 

















29 Jan 2021
performance evaluation by elearning companies

How can performance improvement help in elearning?

Much of the training today is focused on better learning of employees. This implies that elearning has to be personalised. But personalisation has to be done carefully. So how can you improve the performance of employees so that better outcomes are attained?

What is performance improvement?

The diagnostic data can make sure that the learning and development workforce of the company or the elearning companies knows how a certain training asset has been performing.

They get to know whether the training material developed by them is making employees strive hard towards business strategy. Then, such data which has been gathered towards performance evaluation of employees can be used for designing elearning. When simulations are used to train employees, any data that is gathered can be used to make sure that the learning experience is personal for employees. When you have the perfect design principles with you based on such data, you can have a good learning experience.

What are diagnostics for performance improvement?

For performance evaluation, one of the measures used is confidence reports given by the employees. It’s not so tough to measure how the confidence of an employee has boosted after elearning. He can be given questions about his understanding of different concepts related to the elearning. For subjective assessments, a Likert scale is used. A Likert scale consists of how much an individual is in the agreement or opposed to something. The individual is supposed to show his agreement or opposition on a 5-7 point rating meter. Likert scale can also be used to measure other kinds of subjective concepts such as frequency, quality and likelihood.

Objective assessments are also given to employees to see what they have learnt. These assessments can be in the form of MCQ’s. But this does not inform how well the employees will perform after their training has ended. However, for creating such assessment some kind of advanced training technology is required.

When the diagonistics are used in the organisation, the elearning can be personalised leading to the following advantages:

Making sure learning is as per business objectives 

Diagnostics can be used to measure how well the knowledge has developed which is useful for affecting important on-the-job behaviour. To move a step ahead, the company can create experimental conditions to check what is the effect of different training materials on employee’s work performance. This is how diagnostics help.

Making sure learning is as per employees’ weaknesses 

It’s important to check that the diagnostics for performance improvement are applied. When you can modify learning experience through the diagnostics data, you can create perfect learning experiences for those areas which employees have problems.

Give data to managers and coaches to provide guidance 

Diagnostics of learning materials are quite useful for managers. Its because they can know which content needs reinforcement for employees because they are weak in such areas.

Improve elearning assets 

When data is gathered about how successful the training has been, its success rates, the L&D team gets to learn about how effective are certain learning assets. Then those training assets can be modified to ensure that the learning experience is made better for recruits.

Assess training return on investment 

The evaluation of the performance-based training makes sure that the business metrics are measured. These metrics are important for any kind of management leaders. Such metrics are time and money meaning that the employees should be able to devote less time to jobs and yet achieve the same efficiency. So, KPI(Key performance indicator) improvement should be a target of elearning. It measures how effectively business objectives are attained.

The performance improvement diagnostic behaviour from elearning and what kind of work performance supports them. However, you should select between elearning companies to get better improvement in performance after the learning has been delivered.


28 Jan 2021
elearning companies

What is informal learning and what is so distinct about it?

Informal learning has taken over in a big way. Through this learning, employees are supposed to search for their information on their own. They are not dependent on the Learning and Development teams to give information to them.

Elearning companies can make sure that employees can schedule their learning activities.

Learner centric

Informal training has its focus on the learner and what are his goals. It makes sure employees learn because they need information. For instance, an employee faces some IT trouble. Then he needs information to get rid of the issue and get going with his work. That’s where informal elearning comes in. Employees don’t just go through a presentation or read a manual to learn.


Informal learning happens without a prior decision. Employees get to know their weaknesses. Then they employ online resources to deal with them. Informal activities can be preplanned also. There are preplanned exercises for the employee. Employees know what is in store for them. So, they know how to do discussions online. They have mentoring activities with colleagues so that informal learning can be there.

No Syllabus 

Informal training does not have any syllabus. So, you don’t have to give the learning path to employees. The staffers can use whatever is available to them and even use support tools so that their gaps are finished. Since there is no syllabus, employees don’t have to finish all the listed activities. This experience of learning is more suited to the needs of the employees.

At their own pace

Employees can learn whatever they want at their speed. They don’t have to see what their peers are doing. There are also no deadlines for them. So, they can check the training materials whenever they have free time on their hands. In this case, whenever they need for learning something new, they can go about it. Employees can expend 10 minutes to more time mentoring their friends or making sure that they are sharing information about certain topics during an L&D Event.

Focused on the real world

Employees have to see that elearning has some practical uses. In informal training, employees have to check that they can get real knowledge. This is important to them as opposed to learning theories. The employees should be able to gain knowledge to make sure that there are no challenges in work. For example, they can be part of an unexpected live event that makes sure customer service skills are taught to them. This webinar was not preplanned because the team leader saw a fall in customer satisfaction scores and he decided to do something about it. This event may not have a proper outline, so the host ensures that the employees steer the conversation in the right direction to get feedback and see which regions need improvement.

Not rigid 

Online training is flexible also so that employees learn the most from the elearning program. They can read the forum whenever they have time. They can also consult their peers depending on any gaps in their knowledge. Informal training makes sure employees can create their learning and development experiences.

So, elearning companies can help companies come up with suitable elearning strategies.


22 Jan 2021
elearning companies

Advantages of an extended enterprise LMS

Is a big LMS of any use to a company? By a big LMS, it means an extended enterprise LMS.

You can get such an LMS from one of the elearning companies.

This kind of LMS makes sure that different kinds of customers can be trained by making sure that there are different portals for them. This depends on what sort of training the team needs. The finance department sets the rules for the purchase of the LMS. It’s because although there might be advanced skills involved, they are not worth the monetary risks. However, you need to get an LMS whether it is to train internal employees or external partners of the company. They can be consumers, vendors or the sale agents who work on commission. Here are some reasons why you should invest in a bigger LMS to train them. 

These are the following benefits you get from a large or enterprise based LMS:

Sales teams are empowered 

Sales is a job which requires a lot of efforts, but it gives some rewards also. The salespeople are not hired directly by the company. Instead, they get a commission on sales made by them. It implies that to every 20 prospects they try to sell, they are only able to sell to one lead. You can hire a large number of these salespeople because payments are only made when sales are done. An LMS can help you with training these salespeople. It makes sure that they can perform their jobs better, which benefits you apart from increasing their earnings. This kind of training also boosts the reputation of the company among such salespeople and to the customers to whom they sell your product. You must make sure that the LMS has offline access making it accessible on mobile phones and tablets. 

Clear brand identity 

Once your business can sponsor a franchise, it implies you are successful. But good service should follow your brand wherever it appears. But the point is how to monitor these branches. The best way is to make sure that these franchise members have access to online training. They can be taught about the different trivia about the brand and the skills needed by them. 

You can make sure such kind of training is included when you sign a franchise deal with them. This way, all of your franchisees will get the same training. Every shop that is selling your product will get the same training. This kind of training makes sure that your brand name is boosted. The brand develops a certain identity by every salesperson selling in the same way. An enterprise-based LMS makes sure that whenever such franchisees face any crisis, they can get direct access to you. It makes sure nothing goes wrong with these franchisees promoting you and your PR is not affected. 

Reduces training costs

Depending on the set up of your business., you have various external sales teams. There are also franchisees. You can’t go about training everyone. The companies selling fast-moving consumer goods are likely to sell products through grocery stores and local shops. The customers don’t meet the sales staff, rather they come across the distributors. Since these distributors make sales and leave a lasting impression on customer’s minds, it’s vital to train them. Instead of having a seminar every season, for such distributors and retailers, it’s better to have online training. You are saving a lot of resources like those spent on transport and lodging of distributors. Apart from that, the staff of the company does not need to be devoted to tackling training. 

A centralised system to train

Once the partners are trained about the customer dealing with extended enterprise LMS, they can make sure that they have the best product knowledge on their hands. They get certifications for their training and also know how to listen to customers’ woes. This makes sure your brand becomes a favourite with customers. So, the major benefit of an enterprise based LMS is that the training can be given from a central system to distributors, sales agents and company’s internal sales force, wherever it might be. 

Involve customers

This kind of training is not meant for franchisees. It’s meant for customers also. Its because when customers shop online, they must know how to make the payment. By providing brand education to them, you can make sure customers have trust in the brand. You can give customers product training, explaining all the technical terms as to why they should choose a product over others. 

If you have not laid your hands, on the extended enterprise LMS, you can go through a directory of elearning companies and LMS vendors for it. 

22 Jan 2021
elearning companies can get access to a complete LMS

How to get access to a complete LMS? 

LMS can be integrated with many other tools so that using it can yield a lot of advantages. For example, LMS can be joined with CRM.

This must be done by anyone of the elearning companies chosen by you.

These are the advantages of using an LMS combined with other tools:

Change the content of the LMS 

The sales force of the company can access any information through the LMS software. When it’s done doing so, it can relieve the tension as to why the sales numbers are going down. Apart from that, the Learning and development teams can ensure that there is communication between different teams about why the sales team is not able to perform. When the L&D team accesses the CRM, it can get such information. Therefore, it can instruct the sales team to correct their mistakes. This it can do so by asking the instructional designers to update the content on the LMS in collaboration with SMEs. 

So, this is how you can rectify the mistakes of salespeople by putting up new content on the LMS. 

Make sure that there are no redundancies

The information can go wrong when there is data migration. For example, data can be changed when shifting it to a new platform. This can happen when you have different platforms for CRM and LMS. Therefore, when you integrate LMS with CRM, you don’t have to upload the data from the CRM to the LMS. It happens automatically. This makes the learning and development decisions easier because the data can be taken from the CRM by the L &D professionals for the LMS. 

Online training gets better 

When you have higher functionality in the LMS, this implies you get higher returns. For example, when the salespersons have to get data on why their efforts are not yielding results, they can log on to the LMS to find out the reasons. They can log in time to the LMS without having to alter the platform used by them. They can then get the data through CRM needed for rectification of the sales situation. 

Better customer service 

The LMS can also include CRM to make sure that the profit margin is increased. The sales force of the company can be enrolled in the CRM through the LMS. Thus every team member gets the same training material to make sure that they can provide a good and amazing customer experience. They get to be successful in sales because all the data of the CRM is given to them. So, after checking what has been happening with the sales through the CRM, they can change their performance and attain their complete potential. Better customer service can be provided because the data regarding customer complaints is recorded in the CRM and how to resolve such complaints in the LMS. 

Get good business insights 

Sometimes, it’s not possible to see what relationship exists between training given online and whether it’s materialising to real-world results. The situation gets more complex when different kinds of applications are getting used, such as a different CRM and a different LMS. Therefore, you cant find the root cause of why sales have been low. But after integrating the CRM with the LMS, you can trace back the exact reason behind low customer sales. Since L&D professionals prepare training data after consulting the CRM, you know that the LMS is guiding you right as to why sales are low. So, with all the elearning companies you contact, you must choose a vendor that provides LMS collaborated with the CRM software. 

20 Jan 2021
elearning companies help in CRM-LMS integration

How can CRM-LMS integration help a company?

Customer loyalty is what keeps an organisation moving. But how can an organisation make sure that you can have a better relationship with your customers? The companies can mix the CRM with the LMS to make sure that the information gathered through the CRM can be delivered through the LMS.

Prospects often watch product videos on the LMS to get better knowledge about the products. This way, the company can get data about its customers. This data can be shown to the sales team.

You can determine which products in the future can underperform and reduce your sales. This way, you can get an idea about the performance of the sales leads.

Elearning companies can make sure both CRM and LMS resources are integrated.

Issuance of support tickets to employees through CRM’s

You can issue support tickets to the salespersons to assist them. Most of the CRM’s support this issuance of support tickets. For example, an SAP-based CRM ensures that you identify those issues that can be tackled in the training program. The company needs to know whether CRM-LMS integration can be used to issue support tickets to its employees. If yes, then online training resources can be boosted and customer satisfaction improved through these support tickets. For example, these support tickets can be used in some form of elearning tutorials which can be used to teach employees. When the employees pass such information to their customers, it can be useful. For example, information like how to handle the products can be used to pass to the customers through elearning tutorials.

Measure employee training and performance 

The CRM-LMS combination can be quite useful for a company. The sales employees can make sure that they sign up for certification to increase their performance. You have to check whether the employees who sign up for different courses get better sales through CRM.

You can also get a chance to check whether the online training given through LMS is converting into sales outcomes. Such outcomes can be measured through CRM. Since LMS is also accessible by the customers, you can check whether their education through the LMS gets repeat business for the company.

Easy Compliance Audits

Every organisation is scared of compliance audits. This compliance is done by external organisations. When you have CRM-LMS integrations, you have all the data ready with you. Since all the data is ready, you can provide data about employee training. The auditor can know what certifications have been completed by employees. Apart from employees reports, analytics reports can also be produced if required in the auditing process.

Increase in Consumer Education

CRM-LMS integration provides knowledge to companies to satisfy their customers. This knowledge flow can be 2 -way. Firstly, the sales team is equipped with the knowledge on how to satisfy customers. Apart from that, you also get to know whether the customers register for any courses. If they do, then the employees can use such leads and enhance the number of sales. A salesforce based LMS can also provide consumer education to employees after purchase to make sure customer satisfaction is increased. Customers are satisfied because they know to use the product in a better way.

Take the help of elearning companies to make sure that the elearning materials are uploaded on the LMS.


19 Jan 2021
Collaborative authoring tools for elearning companies

What kind of collaborative authoring tools are available before elearning companies?

Elearning companies are also working from home these days.

They are allowing their Instructional designers and subject matter experts to work from home. But that has not hampered their productivity. It is because they are using collaborative tools. Now, how do these collaborative tools work and which one should be chosen by a company, let’s know? 

The benefit of a collaborative authoring tool for an elearning company is that you a developer can create a template in a different location and share it with a developer in another location. The developers can also get opinions of subject matter experts on whatever content has been created. A developers’ team can also work together on a project from different locations. 

Google Docs 

The easiest way to collaborate in elearning is by ensuring that the storyboard created in MS word is first shared in Google Docs. But the problem is when you have created a course how can you share it on Google Docs. 

Review 360 

There are also third-party tools that can be used for comments on elearning courses. The products make sure that the SME’s can comment on the course while the IDs can work on the same. Review 360 which is a part of Articulate 360 can make some commenting easier while the original course is not affected by comments. When you download Articulate 360, you get Review 360 with it. 

This tool allows reviewers to create comments on different threads. The threads can be posted by the reviewers themselves and the ID’s can respond to them. The SME’s can view the content in the browser and then start a discussion thread on the site of the software. 

Adobe Captivate Reviewer 

Adobe Captivate Reviewer can also be used because it has the same capabilities of reviewing as Review 360. But it has a problem that reviewers cant start discussion threads. Instead, they post their comments in a file. Then this file can be downloaded by the ID’s who open this document using the Reviewer. 

However, the IDs can only see the published file, once they are on the same network as the SME. Reviewers who are not on the shared network must send their comments in an XML file. This file must be sent to the ID. 

When the file on the shared network is seen, comments can be seen, accepted and rejected by the viewers. 


Lectora also has an interesting option ReviewLink available before the SME’s to review the course. As per this option, the reviewers can use ReviewLink to view the course where it has been uploaded. The ID’s just need to send the course URL to the reviewer, he can see them via Review account. They can add comments to different parts of the course. The comments can be downloaded also to a PDF file so that ID’s can go through them in their spare time. So, this is how collaborative elearning tools can help elearning companies. 


DSLR stands for Digital single-lens reflex camera. It has a digital imaging sensor. In this kind of camera, the captured image can be viewed in the viewfinder when the shutter button is pressed. Its shown through the main lens rather than through a secondary lens, so the user knows what has been captured. 

He was a German psychologist who is known for discovering the forgetting curve. According to this curve, the biggest decline in memory happens within 20 minutes, and then 1 hour.