Tag: elearning for companies

28 Nov 2022
Elearning for companies in modern manufacturing

What should be elearning for companies for sales?

Training is an important issue for companies because it can fix so many things for them.

Hence, they need to do competency based upskilling for employees and vendors to get the best productivity for them. The elearning for companies must consider the competencies needed for various jobs. Such reskilling is also needed because digital changes are happening very fast in recent years.

With companies relying on resellers like ecommerce marketplaces and offline retailers to sell their products, they can’t ignore the need for training them. 

How to train offline retailers?

These days’ companies are setting up shops in every part of the world to increase their products. Hence, companies need to ensure that the offline Retailers must know the USP of your product. It’s because when they don’t have an idea about the same, they can’t sell the product.

  • Persuading customers to buy the product:

A retailer’s job is an extensive job that includes ensuring that the customers are canvassed about the product. When the retailers have not been given proper training, they might not be able to persuade the customers. In that case, the customers can only buy when they have comprehensive knowledge of the product based on their own research.

Sometimes, a retailer’s job includes creating a market from scratch for the products through promotion, which can be done after research has been conducted on the product for a particular region. If the customers face any problems with the products, stopping them from buying them, it’s the retailer’s job to rectify them through the company.

The companies need to have proper training materials that are shared on the LMS in time, and the learners can access them. They can consult them on time to make sales happen because any lapse on their part can cost the company in terms of a lost deal.

Elearning for companies solutions must ensure that retailers have a positive attitude toward their work.

They can be trained in skills, but showing empathy for customers’ needs is also crucial. Also, they should have a penchant for helping others. Hence, training to have the right attitude is quite pertinent in this regard.

The retailers form a link between the manufacturer/company and the consumer and ensure that the post-sales service of the products is seamless because any glitch not removed in time can affect the brand’s credibility.

With proper assessments included in such elearning for companies’ courses, the trainers can gauge whether training has brought about the necessary change in the attitude of the retailer. The elearning for companies is not an easy job because it has to ensure that various learners are accommodated.

  • Proper advertising:

The retailers are also responsible for the packaging of the product. 

Hence, it must include promotion and merchandising training for store owners and product service training for the other personnel. Role plays can be incorporated to make learners understand how their roles affect the sales and hence how they should carry them.

Therefore, the manufacturers must ensure that in their Elearning for companies platform, they have sufficient resources for the retailers.

How to impart training for selling products on an ecommerce marketplace?

Companies are now relying on an ecommerce marketplace to get ahead in the market. Some of the businesses can’t afford to have tie-ups with logistics aggregators and payment processors and hence decide to sell their products through an ecommerce marketplace, which charges a monthly fee for their services. These websites have all the arrangements for displaying products. They also ensure products are delivered on time and picked for returns too. However, companies need to train their marketing personnel in the following ways for maximizing ROI through an ecommerce marketplace:

  • Choosing an ecommerce marketplace:

Using an ecommerce marketplace is an economic option for businesses because they can’t keep so much stock ready for them all the time. With an ecommerce marketplace to handle all their hassles, the products can be arranged when the order is placed.

The manufacturers need to train the management on how to choose the right kind of ecommerce marketplace for their products. It’s because the marketplace might only be focused on a single product category, or even selling products of related categories. They also need to understand how the brand pages are shown on the website because it can affect sales.

But the manufacturers must ensure that their sales team has been trained to handle any customer issues that arise afterward. The manufacturers can use chatbots to help customers with any issues. However, when the customers rely on the sales team and when adequate support is not offered to them after the product has been delivered, they can get irked and don’t order again. 

  • Product assortment on such a marketplace:

The management also needs to decide whether it wants to showcase all its products on an ecommerce marketplace or not. Sometimes, it’s better if high-end products are not shown on an ecommerce website, but rather put up for sale on the manufacturer’s website only.

The management of a manufacturer’s brand has to make such product assortment decisions because the customers might form different opinions of the brand. The product assortment also depends on how a digital marketplace is performing in terms of sales. When a manufacturer decides to choose a certain marketplace, it also has to decide whether it’s offering value-added services like digital marketing, including sponsored ads on social media.

For example, whether a certain marketplace is sending out regular email campaigns to potential customers whenever a brand comes out with a new product. So, the management can only make such strategic decisions when it has been trained through e-learning for companies. 

18 Nov 2022
elearning for companies

How to create personalized employee-based elearning for companies?

Emotional intelligence is at the crux of any employee elearning program today. This kind of intelligence is the power over your emotions and how to use them intelligently to get rid of stress and understand others better. When elearning programs use this factor, they can be created effectively for easier understanding. With emotional intelligence, managers can comprehend the feelings of their employees. 

Taking into account the emotional intelligence of employees, the elearning for companies can be created in a more learner-centric way.

For example, personalized learning is important when soft skills training needs to be imparted to employees because it has to be differentiated as per the seniority level of an employee and requires developing an emotional aptitude by the learner. But compliance training can be the same for every employee because it’s based on company laws.

Why is there a need for personalized elearning now?

The world of technology has significantly altered in the last few years. It’s no longer the same with the information search done so expediently, all possible with the help of search engines. The companies have to start understanding that the new resources before them are Gen Y and Gen Z, who are tech-savvy. It’s because now learners simply need to enter a term into the search engine to get its meaning.

Hence the employees need to have all the information as easily accessible to them as possible. Personalized learning supports this ease of access by ensuring that employees see the content recommendations based on what they have seen previously.

For example, just-in-time modules capitalize on the needs of employees. They feel supported and motivated when they find the content needed at the right time.

This is how the personalized elearning can be provided:

Have short modules: Microlearning does not seem burdensome to employees because they can watch the session without neglecting their tasks. Microlearning helps learners in avoiding irrelevant information because it’s need-to-know based.

Involve the employee: The employees must be encouraged to take a course. It’s the responsibility of the managers to check whether the employees are encouraged to do so by checking with them regularly whether they are finding the course feasible.

So elearning for companies can only yield results once managers talk to the team once a week about the course.

Use learner personas to engage employees: Elearning for companies also needs to understand what the employees need to learn because, with content that is not meant for them, it’s tough to get them interested. Therefore, Learner personas are critical to delivering effective results.

Without such personas, companies can’t deliver personalized learning. Such learning personas can include all the information about a learner, like his past knowledge, educational background, and relevant skills. The employees can also be asked about any specific skill-related issues they face and their long-term career plans.

The personas can be created after interviews with their managers about what skills are lacking in a learner. Hence, businesses need to understand what kind of upskilling is required by an employee and create content based on that. For this, they also must assess any previous knowledge of an employee and provide him with content based on these needs. With content not presented this way, employees get impatient learning what they already know. With learner personas, it’s easy to provide personalized content suggestions to learners using artificial intelligence algorithms.

Use current job profiles to gauge the needed skills: The employees also need to get content suggestions based on their current job profiles. The skill mapping tool helps employees discover the relevant skills for an employee, and their learning journey can be decided based on it.

To explain further, the elearning for companies can’t just be prepared based on a generalized manner. When serving in different industries, every customer service manager can’t be expected to have the same skills. Such skill mapping also must factor in the present skills of an employee. Although two employees might work in the same department, they require training for different skills. 

What is Skills-based learning?

For example, an employee might be having problems with cold-calling, which requires calling the lead at the right time when he is free to take the call. Also, some research is required on whether the lead will be interested in the product/service because otherwise, the efforts can go to waste. But another employee might be having issues making a prospect interested in watching a product presentation. It is called ghosting when a prospect is trying out other sellers and avoiding you. To prevent it, it’s better that the second meeting explaining the product is not scheduled too late after the first introductory meeting. If a product presentation can’t be held immediately, ensure that follow-up emails or calls are done to keep the prospect excited about the product. Hence, the learning paths of both these employees will have distinct skill requirements, and their content suggestions should be based on them. This is where artificial intelligence helps.

Revise the content per the requirements: The iteration is also an important component of the L&D cycle. Technology is evolving at a rampant pace, and the work environment is also changing rapidly; hence employee feedback is needed. It only helps in determining how the training must be changed.

The training that was relevant maybe months ago is obsolete now. When the training fails to keep up, it does not deliver the intended results. Hence, elearning for companies must know how to adapt training to the changes in the environment.

Timely learning intervention: Learning interventions need to be devised where the employees need them the most. An employee must be given content suggestions based on if he has failed in an assessment after a certain module, then he should go through the module once again, whereas other employees can proceed.

This is how personalized learning can be used to have the best elearning for companies.