Tag: Gamification

14 Nov 2023
sales training

Why is gamification important in sales training? 

The retail industry has been the major force in the economy for a long time now. There are however many challenges in sales. Therefore, companies must make sure that the end customers are able to buy their products. No business can survive without e-commerce now because customers don’t have time to travel and visit the stores. 

Coming up of online shopping:

The change in sales training Is also needed because of the advent of online shopping. Customers now no longer throng the stores, but instead visit the websites. Therefore, retailers also need to see that their products are sold online efficiently, timely delivery, etc. eLearning is the best way to teach employees about how to sell products successfully online.

With gamification included in sales training, it’s easier to complete it.

Hence this way companies have lower dropout rates for their sales training courses. 

Why is sales training needed?

  • More technology savvy customer:

Technology has changed everything for customers who are more equipped with information than ever before. Therefore, companies need to pay attention to salespeople, who must have an LMS for accessible knowledge. Every day, a common person consumes a lot of information regarding products due to the internet.

Hence the salesperson can’t afford to stay behind and hence become the master of all the knowledge about the product. These days, nobody buys a product before getting all the information and reviews about it and the salesperson can no longer lie about the quality. 

  • Standardized training:

The sales training must not be delayed. It must be given to everyone who joins the team. Here elearning in the form of sales training is of major use because it helps train a single person and not waste the time of all other members. And the best part is that the training is standardized. With sales training, members can be guided for all the information required.

  • Fulfillment of targets:

Sales people become more confident in people who make purchasing decisions and are able to fulfill their targets. Talking to such leads is tough because they don’t have all the information about the product. But with proper training, sales people don’t fumble while talking to such customers.

For example, with B2B sales training, a seller becomes confident enough to talk to the CEO of the company. The salespeople also develop the patience to listen to the woes of the lead and then resolve them. 

How gamification helps:

  • Need for practical experience:

The sales team must have practical experience in selling products. This can only help them in dealing with real customers. The customers can be unpredictable and no amount of theoretical knowledge can prepare sales person for that. Therefore, there should be animated videos for sales training. The sales team must be trained on how to answer the questions that the buyers might ask. Hence, they should be given clickable choices, so that they click on one choice and understand the situation.

The sales team must also be trained for situations when the customers compare their products to those of competitors. When gamification is included in sales training, it boosts the morale of the employees. It’s because they are encouraged to get their names on the leaderboards. Apart from them, the games ensure that employees have more retention power. 

They can easily handle perplexed customers on a call because they have done the same during a simulation in sales training. They don’t forget any feature and apart from that if a seller has a wrong habit, he refrains from following it during the real call. It is because, during the simulation, he is also taught how to talk to the customer like addressing the customers.

If he makes any mistake, he is given fewer points in the game which makes him remember this forever. Hence the sales rep is quite confident and there is no hanging up on calls either to get some information or forgetting to ask whether any more services are required. They also remember to guide someone to fix any error in the product and every other procedure like filing a technical complaint. 

  • Salesperson attains perfection:

The seller is also able to handle training due to the presence of games otherwise they find it quite boring and a waste of time. When the salespeople have leaderboards available to them, they get a dopamine rush when their scores increase. They feel appreciation and hence get the zest to be a part of a role-playing session to score more points. It all depends on the sales training vendor on how he includes the games and simulations in the sales training to give a fun experience to the learners.

Perfection is only attained with continuous practice. Hence, in the same way, gamified sales training developed through AI can ensure that the salespeople become perfect at what they do. 

  • Tracking performance:

But sales training is not enough unless and until it is tracked. How much time is spent by employees in gaming, all this is important for the L&D department of the company. Hence, they must be able to track the analytics through an LMS. The biggest problem before companies is that sales people leave the course in between due to unnecessary content. The sales training must have clear goals before it is developed and then it must be tracked for its effectiveness. 

Agility is now the most important thing for companies. It’s because there is so much competition in the world now. Apart from that with the recession going on, customers have become quite choosy. Hence you can’t miss out on the limited sales opportunities that you have due to lack of agility. For example, if someone makes an online inquiry about the product, it’s your job to answer it on time. Therefore, sales training has acquired very much importance now. 

12 May 2022

How is gamification necessary in the corporate world for preventing obesity?

Online education is taking economies forward now because it helps people learn in the fastest way.

In companies, gamification has become a critical need now to prevent obesity.

There is a lot of use of such education in imparting healthcare knowledge. Ways of taking care of their health can be imparted to people so that they can prevent themselves from adverse health conditions like obesity. It’s important for the working professionals of today that they follow a healthy work-life balance which involves making judicious use of time. The professionals can be taught to step from their seats after every 10 minutes so that they can get some kind of workout.

Benefits of such apps for employees:

    • Better health:

When employees are encouraged to exercise regularly because wearables count their steps and they are given such targets through game-based apps, their possibility of taking sick leaves decreases. Such gamification makes sure everyone starts paying more attention to health because at the end of the day they can compare their score with each other like how many calories lost per day. Such apps can ensure that employees devote at least half an hour to some light cardio activity especially those with chronic diseases such as anxiety and depression.

They can also conduct meetings to include activities like walking while addressing their teammates. They also become productive due to robust lifestyles and getting confidence due to better physical appearance. Providing employees with such apps can be a part of the company wellness program.

  • Fixed schedules:

Healthcare is a crucial aspect of our lifestyles these days because a lot of work happens from home which has led to more sedentary work practices. When employees get gamified apps they can keep a tab on what they eat too. With gamification fitness, related goals are set for employees who start altering their schedules and with time, enhance their efforts in that direction.

Gamification can make sure that online education for health becomes easy for professionals. They don’t have to set timers on their phones to remind them to take some steps down a staircase after brief intervals. Apart from making adults adhere to fitness routines, online education and gamification ensure that those with chronic health conditions also take care of their lifestyle and follow the prescribed medication schedule. Gamification adds more fun to the task of following a healthy lifestyle because it sends a notification when it’s time to sleep, how many glasses of water to drink per day etc.

With gamification, a lot of pressure is relieved on medical health practitioners. The employees can also book appointments through them which it becomes easier for doctors’ assistants also. Such games have a record of the medical data of all the patients which can also be referred by doctors when required. Employers get a lot of benefits when employees are trained through gamification. It’s because employees are not wasting their time on medication due to obesity-related diseases.

Gamification apps can reduce employee insurance costs

It has been found that employees who are obese are more prone to diseases such as psychosocial stress due to workplace exposure. Companies should also consider that apart from modifying the eating and exercise-related behavior of employees through gamification, it’s also crucial to prevent the consumption of harmful substances such as alcohol, and smoking to prevent obesity. Overweight people can also develop diseases such as musculoskeletal ailments such as cervical.

They also have lower chances of recovery from any injuries caused at the workplace and it is costlier than individuals who have average weight.

According to research done by Gallop and Duke University Medical Center, the employees who are obese have a higher chance of suffering from workplace injuries by 25%. As a result, their chances of being absent from the workplace and filing medical claims are also high. When an employee is obese, this has direct repercussions for the employer. It’s because he pays for the workers’ compensation insurance which is a certain percentage of the total compensation.

How are obese employees more prone to accidents and illnesses?

When an employee is absent from work due to some illness they are paid for their lost income through this insurance. Also, if an employee can’t work due to some accident at the workplace they have to be paid through this insurance fund for hospitalization charges.

If an employee develops a disability due to which he has to abstain from work even temporarily, the employer has to pay him compensation for a specified period. It’s a portion of the weekly earnings of the worker.

Therefore, an employer should make sure that employees don’t become obese which makes them prone to workplace accidents and illnesses. Hence an employer must make sure that he provides healthcare-based gamification apps to employees so that they are fit and don’t fall prey to obesity-related diseases.

03 Mar 2021

How gamification is changing modern-day learning?

The world of elearning is changing very rapidly. Chatbots are going to be used immensely in the future in elearning. The chatbots can be used in business messaging. There can be apps in business messaging where chatbots can send messages about incomplete tasks and scheduled meetings. They can also be used to gather data and make sure new policies are introduced to employees who have installed the apps.

Use of gamification in the corporate world

Gamification can also be used in elearning. There can be 360-degree videos in elearning apps with virtual reality. Although it is costly to produce such videos, they can make sure that the learners learn the most. There can also be 3D effects introduced in such videos. For students, these videos are a necessity. It’s because with the use of advanced technological gadgets, you can prepare 3D objects such as graphics and text at a screen resolution of 2880×1700 px. You can view such graphics through virtual reality headsets. This provides unique learning opportunities for students.

A Virtual meeting tool is a collaborative tool where you create 3D avatars to represent you. You just need to download this app on your phone and you can conduct meetings with upto 30 people at a time, showing them PDF’s and PowerPoint slides. The participants in this meeting need to wear  virtual reality headsets to be able to view the meeting in 3D.

Gamification can also be used in the corporate world to boost learning and engagement. These apps can be created with the aid of app developers. Games can be used for purposes such as comprehending the purpose of a certain product by the sellers and the employees. The employees can also learn how to interact with prospective buyers through games.

Use of gamification in academics

Gamification can also be used in academics. The students can easily make sure that the students can grasp the basics of different subjects such as chemistry and physics. You can get successful in explaining boring concepts to students through gamification. Through gamification, it can be ensured that students don’t need to interact with teachers much to understand things. Using gamification in physics makes sure that the students can see some experiments. The students can’t always commute to the labs to view such experiments. Some experiments also can’t be conducted in classrooms due to a lack of infrastructure. For example, if you want to show the pressure of force, and throw a ball using a rocket force, you can’t do it in class, but it can be shown through games. Since games were developed to teach physics to students, a survey was conducted to know the participation of students. In 2013, Entertainment Software Association surveyed to find that 45% of users of such games were females and the common devices used were Smartphones(36%).

Students can also be tested through games. When students are taught games it’s also important to check whether they have learnt something. Therefore, students can be handed out tests to see what they have learnt. This implies that when they execute certain tasks correctly in a game, you can know what they have learnt. Moreover, students could be tested whether they have learnt the law of physics through games. Apps can be developed for this purpose.

So, this is how gamification is helping in modern-day learning.

23 Oct 2020

Importance of Gamification in Elearning

Gamification is one of the most important components of e-learning. It’s important because it provides learners with a sense of accomplishment that retains their interest in the course.
There are two kinds of motivation due to which learners feel so excited when they play games in e-learning.

  • Extrinsic motivation

This kind of motivation as the name indicates is in the form of points you get for completing a quiz. Most of the eLearning quizzes don’t allow the learners to move ahead until they have answered the questions correctly. And when they give the right answers they get points for doing that. So, that’s how they are motivated to complete a quiz correctly
The quiz might also be attempted at the same time with their peers. Due to this, it becomes important to check who gives the right answers first.

  • Intrinsic motivation

Employees also want to check how much they have learned from an eLearning course. It’s important to develop a certain sense of confidence.
There are other benefits of including games in an eLearning course

1. People spread a positive word about it: It is quite likely that people will tell others to browse through an eLearning course if it is gamified. A survey has indicated that 81% of users spread positive word-of-mouth publicity about a course if it’s gamified.

2. Gamification addresses employment issues: Gamification ensures that learners playing the games take the same decisions as they do in employment situations. Games teach about the most ideal decisions in tough and real situations. This way, they retain such knowledge and can handle the job-based scenarios pretty well. Its because E-learning games are simulations of job-based environments and situations.

3. Gamification makes the eLearning courses fun: Games like Drag and Drop add an element of fun to the learning activity. Since the learner learns through their response and outcomes in the game, they enjoy it. This is much more enjoyable than reading a book on management and learning the best possible responses in situations.

4. Gamification is crucial in microlearning: Each microlearning nugget takes about 3-5 minutes. When games are included in such nuggets, the learners feel motivated. Since these nuggets are short and are quite entertaining for the learner, games are included in them to enhance the fun. They don’t take much time from the learner. Learners become more productive after learning their goals through these nuggets.

5. Gamification informs employees about the rules: The employees show an actual alteration in their behavior. You might tell employees about a modification of the rules, but they learn about them better through games.

Since learners are punished negatively for showing the wrong behavior in a game, they are likely to persist with the right behavior in real situations through gamification.

How are games designed in e-learning?

  • Avatar

Through the use of an avatar in an eLearning game, employees can see themselves better in a job-based situation. When someone needs to get some training an avatar is of a lot of help. Videos about recruiting new employees also use avatars, to enhance an understanding of how many kinds of potential employees can come up in an interview.

  • Tasks in gaming

Tasks in games are important so that there is a practical approach. Through such tasks, learners can be taught how to do something. In such kinds of games, users are given something to complete. When they do it successfully they proceed ahead, otherwise, they revert to the start of the game.

  • Games used as assessments

Companies also need to verify the knowledge level of their employees. So, MCQs are given to check the knowledge of their employees and help the managers design further training. Managers can also talk to the employees based on what they lack in their performance in the games.

In the future, there are likely to be more changes in the games included in eLearning. Virtual Reality which takes the user to a different environment will also become part of e-learning. Hence the users can be deported mentally to challenging job-based scenarios and made to learn better. Since the users are taught only mentally, the organizations don’t have to bother about setting up job-like settings to make employees learn better.

So, the eLearning programs have a return on investment. It’s because they show a change in the behavior of employees.

19 Jun 2018
emerging elearning trends

Latest e-Learning Trends

The eLearning industry is always changing with the emerging trends and technologies. One can easily notice the thriving change in the learning, and it is of no surprise that and learning has shifted towards much better ways and is no longer needs to be done 100% in person. Now the question arises is that, what’s next that leads to the rapid transformation in the process of learning.

Read out to find some of the latest elearning trends such as microlearning, social learning and gamification.

  1. Microlearning: It is learning in small steps. The micro learning is also called as bit-sized learning, which is generally 3 to 5 minutes in length. This can be developed as videos, quizzes or the interactive info-graphics. This type of learning helps to provide necessary information and delivers the specific goals of the learner. So, for distracted learners, the micro-learning is highly beneficial.
  2. Social learning: As the name suggests, this type of learning helps the learner to share the knowledge with others. Social learning happens via social media platforms or during conferences. In this, the learner continues to learn during the discussions. It works as a collaborative work rather than a competitive one.
  3. Personalized learning: In this type of learning, learners are given pre-test and based on its result, they are assigned specific modules, questions and study materials. Each learner gets a specific time and space to go-throw the study material.
  4. Mobile learning: It is also called m-learning. In this, the users learn through smartphones, tablets or the wireless gaming. The best part of mobile learning is that it can be done anytime and at any place.
  5. Gamification: Most of the people often confuse gamification with games. But in actuality, it is a concept of applying game theory and mechanics in the context. Gamification uses different elements such as principles, theories, characters and the player journey. The main goal is to keep the learner engaged to solve the challenges.

These were some of the emerging and the latest trends in eLearning. Pick up your favorite enjoy the best way of learning.

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