How can hospitality elearning bring a dramatic change to this business?
Hospitality elearning has become quite important in the context of India. This is because Indian tourism has seen an increase.
Many states have started allowing international and domestic tourists to stay there, but they have imposed constraints owing to the pandemic. Hence the hotel staff must see that such restrictions are followed. For example, Rajasthan has only allowed excursions to its monuments 4 days a week excluding Monday and Friday.
On top of it in this state, the hotel authorities who arrange tourist guides for such tourists must know that the visitors cannot visit any place in larger groups including more than 5 members. The visitors also have to pre-schedule their bookings with hotels and can’t be granted a stay at the spur of the moment.
Hospitality elearning includes topics about which employees get perplexed like how much alcohol to serve etc.
The pandemic has strained the hospitality sector because there are not many workers. Hence whatever labor pool the restaurants have been left with needs to be trained on how to use digital resources for communication with customers.
All the points of communication with customers, whether a store, a mobile app, or on the web provide you with ideas, of their needs. For example, apps store data about the payments methods used by customers which enables them to place faster orders and make quick payments. When the option of debit card is shown to them, they can just enter the CVV and get on with the order.
Hence, the pandemic has changed the hospitality scenario completely. These are the following kinds of restaurants that can improve their services through hospitality elearning:
Quick Service Restaurants(QSR)
Customers prefer the takeaway mode now. Nobody wants to sit and dine in a restaurant due to social distancing. The Quick service restaurants are highly popular because they serve their meals quickly and hence guests don’t have to wait long. These restaurants don’t offer expensive dishes hence are preferred by many customers. Often, their menus don’t have a lot of items also. These kinds of restaurants are booming in modern times when women don’t get much time to cook due to their jobs. Hence eating out has become a necessity instead of a luxury. But the hotel staff needs to be given proper training in hospitality elearning. The USP of these restaurants is that they offer standardized food which has quick preparation times. So the employees need to be trained in preparing such food so that the fast operations of such restaurants are not disrupted.
The employees need to be trained about the cooking times, and after that, it needs to be served in time. Hence, the managers need to keep track of the cooking and service times by checking kitchen display data, drive-thru sensors and POS, etc. These restaurants can also offer loyalty programs to encourage customers to buy from them. These programs ensure that customers get freebies making them more attached to the brand because it’s tending to their needs.
Casual Dining Restaurants
Casual dining is also another thriving restaurant segment because the economy has seen a boom. This is because of the rise in the economy and double-income households. However, the millennials didn’t like casual dining because they are diet conscious and want faster cooking and service times.
The casual diners are now reducing their rates, but their servers are polite. They need to provide hospitality elearning on how to please guests. Often, such restaurants are preferred due to the presence of bars, again an area where hospitality elearning is required. As compared to the older times, these restaurants have toned down their décor to cut down on expenses and yet offer customers diverse menu choices.
Fine Dining Restaurants
Fine dining which offered ala-carte menus also had to make changes in tandem with other restaurants. Now, their menus are not as elaborate as they used to be. But they still have exquisite décor due to which customers get attracted. Hence, the managers and the servers in these restaurants need hospitality elearning about handling tables through collecting data about them. They can then deliver personalized guest experiences by individual data collection about tables through software. The best part about them is that they have an extensive range of hard drinks and they can attain perfection with hospitality elearning to provide guests with a perfect visit.