Extended enterprise training

How is extended enterprise training useful?

Training is an important component of every company’s operations today. They train employees to get the maximum benefit from themselves. Learning and development are very crucial for companies today because they increase the skills of employees. When a company decides to train every one associated with the company, be it external or internal, it is known as extended employee training. This kind of training involves everyone in the company i.e., customers, distributors, partners, and suppliers. Training all these stakeholders means empowering everyone to ensure that they can contribute to the business.

The extended enterprise training should be made accessible to the various stakeholders.

A company should invest in various platforms such as webinars or mobile apps to convey the necessary information to the partners. The external partners of the company should be allowed access to the LMS of the company for the training material. 

  • Sellers:

When employees are trained to do sales, they can improve their service. It’s important to deal with customers positively because then only they can convert to a sale. Sometimes, the customers might not be in a mood to buy, but any positive interaction with the CSR makes sure that they return to the store when they have a need. The various stakeholders for which a company needs to impart training are:

  • Partners (Vendors):

Partners also play a crucial role in the success of a business. Vendors are one kind of suppliers who provide raw materials or services necessary for an organization’s operations. Distributors are also partners who make sure that the organization is able to expand its operations in different areas. So, an organization can sell services/products anywhere, thanks to these people. 

When these partners help a business build its business in various geographic territories, they also have to be trained in how to convey the brand image of the company. They must be trained in the sales pitch, about the product features, and taking the company’s brand name forward through the franchisee. Partners with better networks can also help a business reach and get sales in new markets. 

Partnerships can help businesses in entering new markets, which is helpful, but there can be regulatory changes. A partner can help a company follow all the new regulatory rules and not lose any money due to compliance fines. There can also be market fluctuations due to new competitors entering different regions. Since the partners are completely acquainted with the market, they can help a business reduce the competition by changing their policies. These could be reducing the prices or finding new raw material suppliers.

A company must diversify these days because any market can stop giving returns in the long run like in the pandemic, the hotels had to shift to the QSR model because people stopped dining outside. Businesses can also attain flexibility, which is the need for today’s times because the customers’ demands have increased. They want sellers who sell everything, rather than going from store-to-store to meet individual needs. But partners must be trained to be alert of all changes and inform the company of the same. 

  • Strategic partners:

When a company has strategic partners, who can help it in distributing freebies with its goods, it can offer better products to its customers, such freebies can increase the value of goods for the customers and ensure that new customers can be won. 

  • Technical partners:

There are technology partners also, which help a company sell its software products because these partners provide complementary products like software or hardware. For example, a mobile company can gain more sales if a technology partner provides headphones with cell phones. 

Technical partners can also be of use to the same. Sometimes, the business does not have competent staff to ensure that the new software is implemented carefully. But when it has technology partners, it can implement all these changes and become efficient in its operations. Today, every business has partnered with cloud-based solutions. Sometimes, businesses need service vendors or contractors to supply external labor to finish a contract for which internal talent is not enough. They can hire someone on a project basis rather than losing the project. Today, the business can’t be dependent on just the market because it can enter into a recession, rather it needs to enter different markets to make the best use of its capacities. This is only possible by tapping into the know-how of partners and imparting extended enterprise training. A company needs to train all these partners so that they provide perfect services to the customers. 

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