Author: creativ technologies

20 Jan 2021
elearning companies help in CRM-LMS integration

How can CRM-LMS integration help a company?

Customer loyalty is what keeps an organisation moving. But how can an organisation make sure that you can have a better relationship with your customers? The companies can mix the CRM with the LMS to make sure that the information gathered through the CRM can be delivered through the LMS.

Prospects often watch product videos on the LMS to get better knowledge about the products. This way, the company can get data about its customers. This data can be shown to the sales team.

You can determine which products in the future can underperform and reduce your sales. This way, you can get an idea about the performance of the sales leads.

Elearning companies can make sure both CRM and LMS resources are integrated.

Issuance of support tickets to employees through CRM’s

You can issue support tickets to the salespersons to assist them. Most of the CRM’s support this issuance of support tickets. For example, an SAP-based CRM ensures that you identify those issues that can be tackled in the training program. The company needs to know whether CRM-LMS integration can be used to issue support tickets to its employees. If yes, then online training resources can be boosted and customer satisfaction improved through these support tickets. For example, these support tickets can be used in some form of elearning tutorials which can be used to teach employees. When the employees pass such information to their customers, it can be useful. For example, information like how to handle the products can be used to pass to the customers through elearning tutorials.

Measure employee training and performance 

The CRM-LMS combination can be quite useful for a company. The sales employees can make sure that they sign up for certification to increase their performance. You have to check whether the employees who sign up for different courses get better sales through CRM.

You can also get a chance to check whether the online training given through LMS is converting into sales outcomes. Such outcomes can be measured through CRM. Since LMS is also accessible by the customers, you can check whether their education through the LMS gets repeat business for the company.

Easy Compliance Audits

Every organisation is scared of compliance audits. This compliance is done by external organisations. When you have CRM-LMS integrations, you have all the data ready with you. Since all the data is ready, you can provide data about employee training. The auditor can know what certifications have been completed by employees. Apart from employees reports, analytics reports can also be produced if required in the auditing process.

Increase in Consumer Education

CRM-LMS integration provides knowledge to companies to satisfy their customers. This knowledge flow can be 2 -way. Firstly, the sales team is equipped with the knowledge on how to satisfy customers. Apart from that, you also get to know whether the customers register for any courses. If they do, then the employees can use such leads and enhance the number of sales. A salesforce based LMS can also provide consumer education to employees after purchase to make sure customer satisfaction is increased. Customers are satisfied because they know to use the product in a better way.

Take the help of elearning companies to make sure that the elearning materials are uploaded on the LMS.


20 Jan 2021
instructional designing

What are the modern instructional designing models?

Creating an online course is quite tough. It’s important to consider technology with what students require.

Instructional designing has seen a lot of changes in the past.

In the 19th century, education was used as a form of instruction, but in the 20th century, there were changes in education. The focus of education now became a student. 

In 1990, when IT getting started included in education, there was the inclusion of a student-centred approach. 

There was the beginning of the role of the instructional designer during that time. In 2000, this was the emergence of a designer that could mix the cognitive psychology of the students with the models of instructional design and technology. These instructional designing models were Bloom’s taxonomy etc. 

There has been the adoption of the elearning model which is used throughout startups, schools and universities. Let’s discuss the ID models and what impact do they have on this field. 

Dick and Carey 

This is a traditional model which does not take into account the student. However, the performance objectives are only established after taking into account what a student wants. This model also does not take stock of Information and computer technology. It has a tough structure and cant be adopted beyond the academic context. For example, it can’t be used in startups, that want elearning for their company to grow further. 

The model has the following stages:

  • Recognise instructional goals-Do instructional analysis-Change instruction 
  • Note down performance objectives
  • Write down the criterion for the referenced test
  • Create an instruction strategy
  • Create and choose instructional materials 
  • Create and do a formative evaluation 
  • Create and do a summative evaluation 
  • Recognise entry behaviours 
  • Jot down performance objectives again 


Assure is also another model which has been gaining popularity recently. The model is linear. It does not take into account the changes in technology to build student instruction. The feedback from the users is taken after some time instead of initially taking it from them. It should be taken at an initial stage of the process. It’s because sometimes the last stage of taking feedback and changing the process is not sufficient. In a digital environment change, has to be accepted from the beginning. 

ASSURE stands for analyse learners, then stating objectives, then choosing(selecting) materials and media, then making use of(utilizing) media and materials and needing(requiring) learner participation and check(evaluate) and revise


EXD is also a new model to develop instructional designing. This model is of high use in sectors that require lesser use of time and cost in developing the course. 

EXD model also takes place iterations. This model stands for empathising, define, select, create, deliver and measure


Empathise stands for understanding what the users need. The learning designers can take interviews of the users, create a problem statement and recognise what the users need to learn i.e. the learning gap. 


Whatever user needs have been recognised in the Empathise phase, courses are chosen to fulfil the learning gap. Then topic ideas are taken from such courses and learning objectives are defined. 


This phase includes the right technology to provide teaching and learning. 


Digital resources are created with the technology chosen in the earlier phase. This also includes taking into account the content of the course and the duration earlier defined. 


Make sure that the course is shown on an elearning resource to the target audience


Take the outcome of the learning experience i.e. the course. When the data is gathered, the changes will be done in the next cycle. However, the information is gathered in this manner. By taking the performance analytics of both the students and teachers on the elearning course. Taking polls of the users is also another way to collect information. Key performance indicators can also be used to measure the performance of the course. 

The iteration cycle does not start with the Empathise stage. It can be started with any phase as per the outcomes gained in the Measure phase. 

For example, the next cycle could start in the Select phase to change a specific concept of the format which is having effects on user experience. 

This is how some of the instructional designing models work now. 


20 Jan 2021
authoring tools

How are authoring tools helpful in elearning?

Elearning can be done easily with prebuilt templates as they are present in the authoring tool. 

Rapid authoring means the use of templates and assets to generate learning content. A template can mean a single screen layout to slide layouts which correspond to the same design. However, as you gain more experience, you realise that pre-built templates are not enough. All the templates do not meet the standard. 


There are many authoring tools, such as Lectora, Storyline 360, and Captivate which have templates available. Adobe Captivate also includes stock images. However, the templates of Lectora are preferable because they can be changed. These templates are from an AssetLibrary which includes the complete source. So, the background of such templates can be changed, changing various objects. 

For example, you can change the colour of the background of the template. Apart from that, you can also change other minor things such as the rounded corners of the template. You can also change the font of the headline of the template. 


There are also object states which you change in Lectora. For example, you can make sure when you hover on a button, its colour changes to the brand colour, rather than colour grey. But it’s important to have the source file of the template to be able to make such change. 



There are also character images that are part of a course. Such characters can be of use to IDs because they can use them to convey emotions. Apart from that, characters with different ethnicities are given. This makes sure that the IDs can represent various cultures. You can use two characters to create a conversation between them to represent a scenario. The characters in the elearning tool have different emotions and props too. You can also get characters from the internet and upload into your authoring tool to be used in the course. These characters can be in the form of PNG images. 

Apart from characters, the other vector graphics such as objects are also present in the elearning tool. You can use them to ensure that you display the necessary objects in your course. You can resize these graphics. Icons are also present in an authoring tool.  You can also use icons rather than bullets in a course. For being able to use such vector graphics and icons, you must have checked the stock library of the authoring tool that it contains such items. 

Video and audio 

These are also important parts of an elearning video. But you will need to get the help of a production company if you don’t have the audio or video in the authoring tool. You will have to get the audio recorded from the production studio. You can save money and time if the assets such as background music are given in a course. Apart from that, there should be various sound effects also. 

There is also the feature of text-to-speech in authoring tools such as captivate. Although it consists of machine-based voices, it can be quite helpful as compared to recording sound in a studio. Such a text-to-speech feature helps in rapid authoring. 

Another benefit is video clips. Its because the audience pays more attention to such videos. Such authoring tools also have screen transition effects and object and character animation effects. You can check all these features in an authoring tool. It’s important to check them before you start developing a course. You have to compare various authoring tools that include such characters, text-to-speech feature and character animation etc. The important thing to check is whether you want to give a course to the CEO created through these templates. 


20 Jan 2021
Different types of learners

How to cater to learners of different temperaments?

Every human being has a different kind of learning curve.

Ancient scholar Hippocrates defined the various kinds of learners as phlegmatic, choleric, sanguine and melancholic.

These were the different kinds of temperaments human beings have according to him. These kinds of temperaments result from the presence of various bodily fluids inside us. 

However, there is another school of thought. It says that our emotions and dreams define our temperament. 


Those with this kind of temperament like challenges. Even if new challenges have some kind of risk, they are likely to take them. They also have a charismatic personality. They are the kind of learners that can also motivate their teammates. Sanguine learners don’t want to be bored. For them, online training must not be monotonous. 

How should online training be created for sanguine learners?

  • Sanguine learners require online training because textbook training is not for them. They should be given different resources so that they can choose from them accordingly. 
  • The sanguine learners are likely to become hosts quite often. For this purpose, there should be online training activities that require them to head an event like the leader of a project on which a group is collaborating. 
  • The sanguine learners should be given the chances to take risks. So, their learning material should involve simulations etc. When they have simulations before them, they can easily learn without committing mistakes in the workplace. 


Phlegmatic is easy-going learners. They make sure that there is peace in their team members. They don’t like to pick up fights on arguments. 

These are the learning tips for phlegmatic learners 

  • Phlegmatic learners use their thinking skills to solve a problem. There should be collaboration projects in a group that make sure that they work with their teammates to solve problems. 


  • Although these kinds of people, don’t express their emotions, they should be given training activities that allow them to interact with others. 



  • These kinds of learners always spend a lot of time thinking about the topic in question. They are introverts. 
  • They accept the status as it is and don’t like to take risks. 

How to create online courses for such learners

  • The courses should be very direct to them. They should be easily able to go through the training course. Since they are very attentive, the course should be designed carefully for them. So, you should take care of the most minute things in a course such as a text and an image.  
  • These learners like to learn alone. But you should create for them a group learning activity so that they are not left isolated. 
  • Since they like to learn alone, they should not be pressurised to lead the social events. Instead, online discussions are valid activities for them. 


Choleric learners rely on themselves. They are goal-oriented and independent. They take every opportunity to become a leader. They are also very logical thinkers. They don’t want social settings but instead are happy with colleagues who think alike. 

Tips for these kinds of learners 

  • These kinds of learners don’t like public forums. Its because they don’t like to talk lightly, but like substantial talks. 
  • Also, these learners should be given simulations so that they acquire practical knowledge. They should even be taught about the advantages of doing things in the real world. 
  • Since this type is goal-oriented, make sure that they can collapse their goals into specific milestones. The structure of the course is very important for these kinds of learners. 

Your learners are a mix of these types of temperaments. Therefore, you should create learning material catering to these 4 types. 


19 Jan 2021
Collaborative authoring tools for elearning companies

What kind of collaborative authoring tools are available before elearning companies?

Elearning companies are also working from home these days.

They are allowing their Instructional designers and subject matter experts to work from home. But that has not hampered their productivity. It is because they are using collaborative tools. Now, how do these collaborative tools work and which one should be chosen by a company, let’s know? 

The benefit of a collaborative authoring tool for an elearning company is that you a developer can create a template in a different location and share it with a developer in another location. The developers can also get opinions of subject matter experts on whatever content has been created. A developers’ team can also work together on a project from different locations. 

Google Docs 

The easiest way to collaborate in elearning is by ensuring that the storyboard created in MS word is first shared in Google Docs. But the problem is when you have created a course how can you share it on Google Docs. 

Review 360 

There are also third-party tools that can be used for comments on elearning courses. The products make sure that the SME’s can comment on the course while the IDs can work on the same. Review 360 which is a part of Articulate 360 can make some commenting easier while the original course is not affected by comments. When you download Articulate 360, you get Review 360 with it. 

This tool allows reviewers to create comments on different threads. The threads can be posted by the reviewers themselves and the ID’s can respond to them. The SME’s can view the content in the browser and then start a discussion thread on the site of the software. 

Adobe Captivate Reviewer 

Adobe Captivate Reviewer can also be used because it has the same capabilities of reviewing as Review 360. But it has a problem that reviewers cant start discussion threads. Instead, they post their comments in a file. Then this file can be downloaded by the ID’s who open this document using the Reviewer. 

However, the IDs can only see the published file, once they are on the same network as the SME. Reviewers who are not on the shared network must send their comments in an XML file. This file must be sent to the ID. 

When the file on the shared network is seen, comments can be seen, accepted and rejected by the viewers. 


Lectora also has an interesting option ReviewLink available before the SME’s to review the course. As per this option, the reviewers can use ReviewLink to view the course where it has been uploaded. The ID’s just need to send the course URL to the reviewer, he can see them via Review account. They can add comments to different parts of the course. The comments can be downloaded also to a PDF file so that ID’s can go through them in their spare time. So, this is how collaborative elearning tools can help elearning companies. 


19 Jan 2021
elearning companies help in saving time

How to save time in learning! Get help from elearning companies 

Employees often have complaints about the time spent on training. If the training involves travelling of employees to a certain place, then the time involved can be much more. So, how can companies reduce training time and making sure the quality of training is not affected? 

You can make sure that the training content is created effectively.

It can be done when some of the training content is given out to one of the external elearning companies.

The internal team can focus on the processes and benefits which are internal to your company. 

As far as internal training is concerned, the employees can be given training about how to use safety devices. This is important so that the employees know how to deal with such devices in case there is a mishappening in the office. They also need to be made aware of the emergency procedures in case of a fire or an earthquake. The employees can also be informed about emergency exits of the company in case such a situation arises. 

How can external elearning companies help?

  • Employees can also be encouraged to use team management software such as Teamwork. Teamwork could be used by employees who work from different locations to collaborate on a single project. You can create training videos and upload it on this software for all employees to be able to access it easily. 
  • You can get courses created for such needs of employees which include how to do sales calls etc. This can be done with the help of elearning companies. 

Include videos in training

Including elearning videos is important because that way employees are not bored with training. It also does not get monotonous for the trainer because they don’t have to repeat the same training. That’s why videos help trainers to convey their messages quite easily. These kinds of videos are useful for the employee onboarding processes etc. Also, employees can show such videos to their family members. This makes sure that their family members also get acquainted with the company norms. Such videos can be instructional videos also helping employees learn about how to fill the forms for health benefits etc. 

There are many benefits of video-based training which are as follows:

Same content in videos: A trainer might deliver his training every time in a different way. He can quote different examples etc. But this is not the case with the video. It is the same every time an employee sees it. 

Everyone can access it: Everyone can access the video irrespective of their time zones. This means people don’t have to wait for anything. In the case of offline training, employees might have to wait for the trainer to arrive at the training location. 

Use microlearning in videos: Since microlearning consists of small videos, employees can watch them whenever they get time. The learners can watch the course whenever they get time. There can be a scheduled deadline for them to complete the course. But it is easy for them to complete the course because such videos are small in size. 

Use mobile-based learning: Mobiles and tablets are the most essential devices used these days. Mobile-based training can cut the time needed to go to a different place to get the training. 

Use of Blended learning in elearning: This kind of learning can be quite useful. Employees can already be alloted elearning videos which they must watch before coming to class. Since they have already watched the video, they know what the instructor is going to teach. The time in the classroom can then be spent on sharing knowledge about real-life events related to the videos. 

So, this is how elearning companies can make sure learning is done more effectively. 



19 Jan 2021
animation by elearning companies

Make learning interesting through animation by elearning companies

Learning is done in more effective ways these days due to elearning videos prepared by elearning companies.

It’s better to have elearning because it contains animation. 

The companies want animations in their videoes so that there is better quality. The technique of using animation based videos is used effectively in many domains such as university, schools and companies. Along with animation, there is also narration to get the attention of users. 

Simplification of information:

Animation can show something imaginable also 

Animations can also be used to show something that can be imagined by the users. Those students who are not in the classroom can also take advantage of such training. For example, take the training of nurses. The nurses should know about human anatomy and apart from that, they should also know diseases’ symptoms. So, the nurses can be shown through animation, what they have to in the case of a certain situation. When procedures are shown through animation involving human body parts, nurses are aware of what is to be done. So, when to have to do a procedure in reality, they don’t get confused at all because they have seen It happening. With today’s technology, showing the human body and its various processes is quite easy. 

Animation is better than textbooks:

Everybody will agree that textbooks are boring ways to learn. There is nothing more innovative than animation. Since animation can include moving characters and icons, the concept becomes clear to students. The learners are keener to watch the video than read something in the text. It’s because the diagrams can be shown in text, but it’s not easy to visualise the body movements like the blood flow etc. Learners can be so intrigued and motivated by the elearning videos that they delve further into the topic. 

Animation can help learners understand tough topics:

Through animation, there is a simplification of information. It’s true that sometimes, complex topics that are too tough to understand. The learners might not be able to comprehend such topics. But animation makes sure such intangible topics are easy to comprehend for the learner. Through the use of icons and animation, abstract topics can be understood by the learners. Animation like moton paths can help learners understand such topics. 

Apart from human anatomy, there are unimaginable concepts also which also need diagrams. These concepts are the demand and supply of the domain economics which users can better understand with characters. 

The possibilities with the animation to show intangible concepts is just amazing. 

Animation can be done on the budget:

As per popular belief, animation can be done on the budget. 3D animation doesn’t need to be used always, 2D animation is enough. It can be used through software tools such as Vyond, Videoscribe etc. Instead of textbooks which may not be available to all the learners, such videos are available to them all. They can access them from the computer or mobile phone where they have downloaded them. 

You can take the help of elearning companies to use animations who have specialised animators for this purpose. 


18 Jan 2021
Diversity based training

How to impart diversity based training?

Diversity training is quite important for an organisation.

It is because employees hired from different nook and corners of the world need to respect each other. There are basic activities which a company can undertake to make sure employees are acquainted with the diverse cultures of their coworkers. When the diversity factor is included in the training, it makes sure that the people of different cultures feel appreciated and respected. You can make sure that when such training events are comprehensive, no laws regarding compliance are defied.

Including the following activities in your training make sure that you can get the best output from such activities:

Employees sharing experiences 

The employees can be asked to present their anecdotes about certain work. These training events should be online. This way, the coworkers who have different cultures can ask their peers about their cultural backgrounds. This can make sure that employees of different cultures can easily communicate with each other. However, some kind of guidelines should be given to everyone so that no one mocks the work-related experiences of someone with a different culture. Make sure that in this anecdote sharing event, people from diverse cultures are selected so that every culture is covered.

Coaching program 

There should be a coaching program where employees can get together and help each other know about their different cultures. This should be a good peer-to-peer mentoring program. This is a good culture-awareness building program. This increases the harmony in the company so that employees who work at similar levels can share their experiences. Employees in superior positions can coach those in lower positions.

Build simulations about different situations

Another way to foster respect for diversity in the organisation is by making sure that there are simulations built upon different cultures in the office. For example, there can be simulations about how to greet and talk to a person of a different culture. For example, an elearning company can build simulations as per which an employee is switched with an employee at a different location. He can then get to be a part of a simulation that requires him to work with other employees’ equipment and in his situations. This way, he can understand the cultural challenges faced by the other employee.

Discussions on social media

Apart from live online events, where employees talk about their work-related nuances, there can also be events on social media. On these blogs, employees can talk to each other. They can talk about why they dress up in a certain way in the office. When on discussions occur on social media employees understand they have following stereotypes about others which might not be true. There should be a basic rule that everyone’s suggestions should be understood even if no one consents to someone’s viewpoint.

You can also produce videos to make sure that employees understand each other’s cultures. In this video, the way of talking and walking of different cultures can be shown through animated characters.

So, this is how a company can include diversity based training so that nobody leaves the company due to a lack of respect for him/her.


18 Jan 2021
elearning companies

Make sales with product training of elearning companies

Elearning companies are very important to the businesses of today.

It’s because they can create training materials for any kind of cause. The most important cause before a company is sales. 

Prepare modules in time

It’s better to plan elearning before so that the participants are prepared just in time before the peak season starts. Every company has a different kind of peak season, be it the vacation time of kids and back to school after vacation time. For example, uniform companies have a peak time when the kids return to school after vacations. When you have sales based elearning given to learners well before the scheduled sales, the learners are likely to forget it at a crucial time when they need it the most. Also, you can’t plan it at the time of the peak season because then the primary sellers of the company are busy doing their job. 

Apart from elearning scheduled before the peak period, it’s also important to see that the learners recall the important points during the peak period, so revision is necessary.

Important goals 

Goals are also important before any elearning based training starts. These goals encompass the building the knowledge of the team about the brand. Apart from that, the team could also be informed about the incentives in store for them in case they do good sales. Make sure that the elearning company is well aware of your objectives and hence prepares the modules. The participants who take part in the training also have their own goals. So, it’s important that the modules also address these individual goals. This will make sure that the participants are very focussed on training. 

Make sure elearning caters to future needs also 

Make sure that your content produces excitement. This is important to send a message. So, the content should be written and designed in such a way that if the needs of the sales team change in the future, it caters to them. The training modules must also have some inbuilt humour. This way, you can get rid of the monotony caused during training. 

Let the group talk 

Elearning can be quite useful once it’s done in the right way. This involves making participants talk about what they have learned while making sales. This increases the feeling of friendliness among members. It also makes sure that the participants learn about each other’s unique ways of making sales. If the participants are learning in a group, they are likely to learn more. Apart from that, bonding in a team also ensures that enthusiasm passes from one member to others. Let the winners talk about their sales strategies so that everyone can emulate them and reach the same numbers. This way, the sales figures in your company will reach a record high when winners point their ways. 

This is how you can have interactive elearning sessions and boost sales.

Have better modules 

Elearning companies can make use of multimedia to make sure that there is more participation in the company. Make sure training methods are designed to include various kinds of learners. Learners make use of their auditory and visual senses to imbibe important concept.

Hence elearning companies must include such techniques in the modules. 


15 Jan 2021
elearning companies

How can elearning companies report learning analytics?

Elearning companies need to know how they should talk to a business about learning and development(L&D) data.

Data regarding L& D has really become important for companies. The businesses need to know what their employees think of their training material. 

Learning analytics is known as the collection and evaluation of data related to learning activities. It’s important to measure such data to know how learning activities are performing in the organisation.

What businesses do about learning analytics?

Elearning companies offer data about the learning activities of an organisation. Such companies can let you know what are the uses of such data and based on that, how to create your learning paths. The learning analytics report what happened after an elearning company gave some training material to the business to present to its employees. 

It’s important to understand how an organisation will use learning analytics. All this data is a part of the meetings. The frequency of these meetings can vary from organisation to organisation. This depends on the scale and ownership in organisations. But these analytics are reported in business meetings either after a year, quarter or a month. The bigger companies discuss these data analytics quite frequently. 

Critical data should be presented to the business 

The data can be critical to business but some of the data might not be so critical. The business leaders are often more interested in data which is more critical to businesses and consists of more opportunities. The data of finance is more important to companies. Then, the marketing data is important which is followed by sales data. HR provides data related to training also. However, the data from learning analytics is so large, that the revelation of this data has to be short in time. The data which has to be presented before business leaders, has to be exceptional. For example, this kind of data can be an upsurge in sales in one region. So, this has a lot of implications of business leaders where are going right in terms of training to get a surge in sales. 

Businesses are not keen to know about the results of the training program. 

Businesses want data they can act upon 

The business wants to know whether learning has been successful or not. They also need to have information about working metrics. This implies that the return on investment is important. They want to know how this metric has been influenced by the training given to employees. 

Although data about how many employees attended the training event is important to an organisation, it wants to know how it can do something about such data. Training data about employees is only useful that businesses can take some action related to it.

Learning and development should know how to reveal results 

Learning and development must know how to reveal the bad results which have to be revealed importantly. 

Elearning companies need businesses to realise their importance by using learning analytics. The elearning companies have to work hard to make sure that a learning organisation which has all the skills to operate in a volatile and changing environment.